I Imagine Studio Launches West Bend® Website
I Imagine Studio recently launched a brand new website for West Bend®, an electric kitchen appliance company, to help them kick off the start to their 100th anniversary celebration.
Online, January 25, 2011 (Newswire.com) - EVANSTON, IL -
I Imagine Studio recently launched a new website for West Bend®, an electric kitchen appliance company with a 100 year history who was looking to refresh its online presence to better communicate their value proposition, reach a younger audience, and kick off the countdown to its Anniversary celebration.
I Imagine Studio's work on the new website beautifully achieved the goal set before it: to design a website representative of West Bend®'s long-standing tradition of connecting families across generations. The new website successfully communicates the brand's homegrown personality and its commitment to helping forge family traditions though cooking, while highlighting its unique product offerings and the comfort of the home they embody. The upgraded design with product-oriented landing pages coupled with warm imagery of families gathering around the kitchen simultaneously highlights the brand's consumers and focuses on the company's innovative product offering.
West Bend® has been creating kitchen memories in American homes for 100 years. Spanning multiple generations with its innovative product offering, West Bend® delivers unmatched performance, quality, and value to consumers nationwide. Founded in West Bend, Wisconsin in 1911, the company is looking forward to its year-long 100th anniversary celebration in 2011. It is still one of the country's best-known small appliance brands.
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About I Imagine Studio
I Imagine Studio is not your everyday agency. Every day, it strives to make its work - and our world - a little better. I Imagine Studio's professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that's how you begin to make a difference. I Imagine Studio's clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award winning branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio's previous awards can be found at http://iimaginestudio.com/why/awards.