How Office Culture Supports Success at Dauntless Events

Great care is taken by the leadership team at Dauntless Events to cultivate an environment of success. The firm's Director discussed the specific cultural strategies that she uses, and the benefits a strong team culture provides.

​According to Brey, Dauntless Events’ Director of Operations, a company’s prosperity is directly related to its culture. Management that supports and empowers its associates to become exceptional individuals while collaborating effortlessly will thrive.

At Dauntless Events, Brey focuses on action steps to keep associates engaged and optimistic. “Goals should exist for the kind of cultures leaders want their teams to embrace, just like they would for other important functions like sales and customer acquisition. For something as vital as company culture, there should be some way of determining progress and encouraging forward motion, and clearly-defined objectives provide that.”

"There is something iconic and fundamentally powerful about breaking bread with people,"

Brey , Director of Operations

For example, she and other managers make transparent communication a top priority, and keep the organizational hierarchy as flat as possible. In this way, all team members – from the most senior veterans to interns – feel like they’re vital parts of the operation.

Also, Brey makes sure that continuous learning and development opportunities abound. Ranging from reading recommendations to weekend retreats, the professionals at Dauntless Events know that the leadership is invested in them and their success. “We want people to grow both personally and professionally. It’s what’s best for the firm, but more importantly it’s what’s best for our colleagues.”

Dauntless Events’ Director Describes How to Encourage Collaboration

Perhaps the most crucial step Brey and the other leaders at Dauntless Events take to solidify their culture is to inspire a sense of community. The company sponsors frequent social events, such as bowling nights, concerts, game nights, and – perhaps most importantly – opportunities to eat meals together.

“There is something iconic and fundamentally powerful about breaking bread with people,” Brey shared. “People bond over good food. They let their guards down, facilitating creativity and the sharing of ideas. Any activity that gets teammates out of the office and their professional roles will help people become more than just co-workers.”

About Dauntless Events

Dauntless Events, Inc. was born from a belief that dynamic marketing would be substantially more powerful than old-fashioned outreach methods. Our approach has always centered on using exciting and memorable interactions to connect brands with buyers on a personal level. We know emotions impact public perceptions of brands. Tapping into those sentiments enables us to deliver impressive results in enhanced brand awareness and customer loyalty. Our team of fully trained brand specialists knows how to produce outstanding campaigns. In return for their hard work and enthusiasm, we provide them with boundless learning and growth options.