Houston Complete Team Focuses on Second Half of 2015 Goals

For many people, summer is the time to relax. At Houston Complete, a premier interactive marketing firm, July is the ideal time for managers to review end-of-year goals and revise plans to meet them.

“By mid-year, we should have a fairly decent idea of how well we’re progressing with our goals,” said Jason H., one of Houston Complete’s co-presidents. “Enough time has passed that we can sufficiently assess how well our strategy is working. At the same time, we have room to adjust course if we’re not heading in the right direction.”

Chris C. is Houston Complete’s other co-president. He shares Jason’s summation of spending time in July to review and regroup for the upcoming months. “The period from now until the end of December is a busy one for us,” Chris shared. “If we need to make changes, this is a good time to implement them. The rest of the year will speed by fast.”

"If you're not transparent, you're essentially expecting your team to operate in the dark,"

Jason, Co-President

Both Jason and Chris noted that their team is privy to the details regarding company goals, strategies, and progress. “If you’re not transparent, you’re essentially expecting your team to operate in the dark,” Jason explained. “This is why we frequently update our team on our goals and where we stand in terms of reaching them. They’re the keys to our success.”

Chris concurred, adding, “If your team is onboard with your goals, they’re going to work hard to help attain them. By empowering them with information and knowledge, they’re more apt to contribute ideas, including some we may have never considered, to help us arrive at our final destination.”

Houston Completes Presidents Discuss Benefits of Goal Setting

According to Jason, goals are the most fundamental avenues for gaining perspective regarding a business’ success. “Goals are measurement tools,” he said. “They provide a tangible means of determining whether your business is growing at an expected pace.”

Metrics are absolutely necessary, according to Chris. “We establish clear metrics so we can detect the progress between certain points,” he said. “The beautiful thing about metrics is you can break them down into highly specific levels. There are also milestones that show progress during periods of time. The more milestones you have, the more room you have to make changes.”

“Metrics are also beneficial for determining team and individual performance, as well as overall company growth,” Jason added. “If I know how my responsibilities contribute to the whole, and I’m held accountable for them, I’m going to work hard to make sure I meet or exceed expectations.”

Both presidents indicated that strategy is tied to these measurements as well. “Once we’re clear on our goals, we move on to making strategic plans,” Chris said.

“At Houston Complete, we expend considerable effort on analyzing our performance and aligning it directly with our intended outcomes,” concluded Chris. “We’re staying well ahead of the competition, which is precisely the goal we’re striving for most.”

About Houston Complete  

Houston Complete provides full consulting and promotional services. The firm’s branding specialists offer interactive strategies to brands that allow them to fill new markets to saturation. Their unique methods of outreach drive substantial financial returns. By offering scalable campaigns, Houston Complete is able to serve brands large and small in a variety of industries. Their reputation for flexibility and success has enabled them to build an impressive portfolio. Visit houstoncomplete.com to find out more about the growth opportunities this company has to offer.