Habitat for Humanity-La Crosse Area Partners with Frucle.com to Raise Money for New Homes

Online, October 27, 2010 (Newswire.com) - Habitat for Humanity's annual Raise the Roof event will take place on February 19, 2011 with a goal of raising $25,000. With Habitat for Humanity homes costing between $90,000 and $100,000, this event will raise about one quarter the cost to build a new home for a low-income family in the La Crosse area.

To help meet the $25,000 goal, Frucle.com reached out to Habitat for Humanity to offer free advertising on their rapidly growing new social media site to all local businesses who donate for this great cause. Cori Skolaski, Executive Director of Habitat for Humanity-La Crosse Area, says, "We are really excited to partner with Frucle with Raise the Roof; it will be a great benefit for our supporters and sponsors!"

Frucle.com is offering 2 months of free advertising for local business through their unique incentive-based advertising model. Incentive-based advertising takes local businesses and creates advertisements for their users in the form of valuable coupons, all totally free of charge. This helps the businesses reach out to new customers and helps Frucle.com's members save money when meeting up with new friends that they met on the site. "This is a wonderful event that will have a positive impact on everyone involved. Habitat for Humanity is an amazing organization that has helped countless people over the years. Frucle.com is proud to support and raise money for the annual Raise the Roof event." - Ryan Alarid, Chief Executive Officer, Frucle, INC.

About Habitat for Humanity-La Crosse Area
Habitat for Humanity is a nonprofit, ecumenical Christian ministry founded on the conviction that every family should have a decent, safe, and affordable place to live. They partner with homeowners and the community to build simple, decent, and affordable housing in their communities.
http://www.habitatlacrosse.org