Great Food and Service Drive Loyalty to Fast-Casual Restaurants

Online, December 23, 2013 (Newswire.com) - In a recent survey of Restaurant customers within the USA., once it involves distinguishing what drives loyalty for restaurants, the foremost commonly-cited factors in decisive that fast-casual Restaurant is visited most frequently square measure best-tasting food (65%), smart service (55%), cleanliness (60%), and highest-quality food (70%). The survey enclosed seventeen of the biggest fast-casual Restaurant brands within the U.S.A..

The survey asked customers to rate Restaurant brands on completely different attributes. The fast-casual brands with the strongest perceptions for providing "great-tasting food" among past guests were Pei dynasty Asian Diner (58%), Culver's (49%), Panera Bread (52%), and jalapeno pepper Mexican Grill (46%). Pei dynasty Asian Diner (55%), Panera Bread (52%), Culver's (45%), station Subs (39%), and 5 Guys Burgers (42%) were the highest evaluation brands for having "good service." The top-scoring fast-casual brands for "high-quality food" were Pei dynasty Asian Diner (47%), Panera Bread (53%), jalapeno pepper Mexican Grill (38%), station Subs (60%), and Culver's (33%).

The survey additionally asked past-three-month-visitors to every brand however happy they were with their most up-to-date visit and the way possible they were to go to once more. The whole whose recent customers square measure presumably to go to once more is jalapeno pepper Mexican Grill (79% same they'll "definitely" visit again), followed by Panera Bread (70%), Culver's and station Subs (with sixty seven each), and 5 Guys Burgers and Zaxby's (with sixty eight each).

"For restaurants within the fast-casual phase, the foremost necessary factors that drive loyalty to a whole square measure all associated with providing nice food and repair," same Daniel Tracht, Owner, Cardless Restaurants. "Pei dynasty Asian Diner, Panera Bread and Culver's square measure among the highest evaluation brands within the phase on every of those attributes, however with several different brands shut behind. Restaurants ought to keep raising the bar on providing nice food and repair whereas additionally searching for different distinctive ways that to differentiate themselves during this competitive phase. "

ABOUT CARDLESS RESTAURANT

Restaurant a syndicated market research service from Sports Bar Marketings and Promotions Cardless Restaurants, provides an in-depth analysis every quarter of however key economic and laic factors impact Restaurant demand and that brands square measure best-positioned to succeed. information for the foremost recent wave of Restaurant was collected in October via a web survey of over 3,000 U.S.A. customers, age 18 and over, designed and weighted to be representative of the U.S.A. adult population that visit restaurants a minimum of once per month. a number of the topics coated embody economic factors driving changes in Restaurant patronage, impact of health trends on overall patronage and by phase, dynamical demographic profiles of Restaurant phase users, and various whole performance metrics. The analysis covers the quick-service, fast-casual, casual-dining, and fine-dining, and pizza-takeout segments thoroughly.

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