Gordon Brown "Welcomes" the World Food Awards

Online, October 26, 2009 (Newswire.com) - In his message PM Gordon Brown states: "The world food sector makes a significant contribution to the social, cultural and economic success of our diverse society which is reflected in all the restaurants, shops and supermarket shelves across the country.

"I welcome the contribution that the World Foods Association and these awards make to recognising those that have pioneered and innovated in this important industry."

A spokesperson for the World Foods Awards said: "World food is one of the fastest growing industries in Britain and we are working hard to shift its corner shop persona, so to have Gordon Brown send a personal message commending the World Food Awards is extremely valuable and an absolute honour."

The World Food Awards are being held on Saturday 31st October at London's Park Lane Hilton. Ex-Atomic Kitten, Natasha Hamilton and classic pop sensations The Real Thing will be performing live, with TV personality Simone Bienne hosting.

Nominees include Tesco and ASDA in the Best National Retailer category and Levi Root's Reggae Reggae Sauce, of Dragon's Den fame, for Best New Product, while world food industry veterans Meena and Kirit Pathak OBE and Sir Gulam Noon MBE will be recognised for their achievements.
Judges include celebrity chefs Ainsley Harriott and Anjum Anand and David Moore, of BBC's The Restaurant.
Visit www.worldfoodawards.com for a full list of nominees, judges and further details.

For more information, interview/comment requests, hi-res images, celebrity guest list and press accreditation for the World Food Awards, please contact:
Puja Vedi
LiveStyle Media
puja@livestylemedia.co.uk
07949 573065

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Notes to editor

• The World Food Awards 2009 (WFA) will celebrate the best in the world food sector across the UK and Europe and marks the significant contribution of this rapidly growing sector

• The World Food Awards 2009 will be broadcast on Sony Entertainment Television Asia in over 100 countries to an audience of millions

• The World Foods Association represents the interests of UK companies operating in the ethnic foodservice markets, covering Asian, Oriental, Afro-Caribbean, East-European, Middle Eastern and Mediterranean products

• Sponsors include ASDA, Tesco, HSBC, Rubicon, Shana Foods, Shazan Food, Cofresh, Fantasia Advertising and Supermalt

About the World Foods Association
The World Foods Association (WFA) is the trade body which represents the interests of UK companies operating in the ethnic foodservice markets. Members of the WFA include retailers, wholesalers, food service, manufacturers, importers and consultants. The organisation prides itself on its ability to garner information and knowledge from the sector as a whole and use this insight to provide practical advice for the benefit of all members. It provides a unique platform for exchanging views and enables members to work together to create joint value in the market. The WFA also aims to supports its members through advice on legislation and issues that affect industry and through education and networking events.

The WFA's mission is to bring together the world food market and become the leading voice of the UK ethnic food industry for the mutual benefit of all members - from food manufacturers to importers alike.