Google & ROI Mantra's Webinar on Profit Driven Marketing for Healthcare Industry Lives Up to Its Billing
Dallas, Texas, October 29, 2015 (Newswire.com) - As business across industries grapple with the slump that has visited traditional digital marketing initiatives, ROI Mantra and Google have made true their promise of delivering a curtain raiser webinar on growth hacking – the future of doing business in the healthcare industry. On Wednesday, October 14th, 2015, ROI Mantra and Google held a webinar presenting a novel approach for healthcare businesses to supercharge patient acquisition through growth hacking. The first solution presented was Profit Driven Marketing, followed by Zero Media Waste. There was great excitement in the period leading up to this webinar and the presenters, Muni Bajpai, CEO and Co-Founder of ROI Mantra, and Google executives Tom Hammel and Harshil Ved, did not disappoint.
The concept of profit driven marketing has been around for a while, although few online marketers have actually grasped the finer details of the proposition. The webinar revealed useful insights that healthcare businesses can leverage to maximize their profits through the use of Google Products, especially Google Adwords. Over the years, a number of globally acclaimed entities have achieved phenomenal growth through profit driven marketing. Among others, AdHarmonics has grown its profits 170 percent annually with profit driven search and its conversions have gone up by up to 60%. The webinar also included a similar success story of ROI Mantra, wherein the company increased the profits of a national home services provider by more than 400 percent in just 2 years.
Zero Media Waste, another product that was presented during the webinar, is especially designed to help players in the healthcare industry improve their profitability through meticulous profit driven marketing. Statistics released by Google show that 80% of businesses waste approximately half of their marketing spend. Focusing on measurement, profit driven bidding, and demand capture, the solution has seen the profitability of a number of hospitals, and healthcare providers shoot through the roof. Some of these success stories were shared in the webinar, with one being a case study of Forest Park Medical Center. This Texas-based Spine and ENT practice bagged $2 million in revenue from 420 patient consults after adopting direct patient acquisition with Zero Media Waste solution.
The webinar debunked a number of misconceptions; one being that marketing is a cost function, presenting it as an investment opportunity that can be tweaked to drive runaway business growth. What remains to be seen is the official launch of this groundbreaking solution that is bound to revolutionize how healthcare service providers acquire patients, and drive profitability and growth. The excitement is palpable and it might not be long before the magic bullet is at the disposal of all. ROI Mantra and Google have scored yet another first and its all-systems go for entities that seek growth and increased profitability.
About ROI Mantra
Founded in 2013 with a mission to breathe new life into Online Marketing. The company provides a full folio of digital marketing services including search engine optimization, Pay-Per-Click, Social marketing, web development, and more. Within just 2 years, the company has grown in leaps and bounds and has went on to carve a niche in the market due to its profit driven marketing prowess and solutions. At the helm of this fairytale success story are the company’s CEO, CTO, and COO, a trio endowed with 360 degree exposure and notable distinction in marketing and technology domains. To learn more about the company, you can visit: www.roimantra.com.