Google And Apple At War On Mapping Application
With Apple deserting Google maps to include its own mapping application in the Worldwide Developers conference, both the companies have entered into a fray to claim supremacy.
Online, June 29, 2012 (Newswire.com) - Along with its new operating System iOS6, Apple also announced the launch of its much awaited mapping application in 'Apple Worldwide Developers Conference', that's going on in San Francisco, by excluding Goggle Maps in its devices. Apple also has plans to unveil the application in Google powered Android device in the near future, revealed an insider. This move by Apple has intensified the battle that's been going on between both the firms since the launch of Google's Android powered devices. Reports also state that Google has landed in a legal war with Apple by violating the copyright pattern of iPhone against Android devices.
Scott Forstall, an Apple insider said that Apple has developed a 3D mapping software for its iDevices that has been under development since the last two years. The program is quite advanced and includes almost all the major destinations of a county along with its important businesses and other vital listings, which will generate direct revenue to the company. The program will also provide its users with traffic updates collected from the users themselves. Analysts have even indicated that such an advanced application might some day lead Google users to abandon Android and opt for iPad and iPhone, reducing revenues for the search giant.
Another announcement that propelled the war between the two tech heavyweights is the inclusion of the 'Siri' Software, which is barely eight months old. It has come to light that Apple's new operating system iOS6 includes the 'Siri' Software that performs most of the search functions for Google.
Android has played a fundamental role in creating stiff competition for Apple and the announcement to replace Google Maps with Apple's own mapping system in iDevices is a case in point that shows how the battle between both the companies has been evolving. Therefore, It is yet to be seen how Google, who had spent years in developing its mapping application, would cope up with half of its traffic diverting to iPhones and iPads.
