Global Spirits Joins Forces With Wirtz Beverage Group to Introduce Pervak Vodka in Nevada
Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, is expanding its US distribution footprint with Wirtz Beverage Group to introduce Pervak Vodka to the Nevada market.
New York, NY, October 14, 2015 (Newswire.com) - Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, is expanding its US distribution footprint with Wirtz Beverage Group to introduce Pervak Vodka to the Nevada market.
Wirtz Beverage Group is a leading national distributor of the world’s top luxury and premium wine, spirit and beer brands. With nearly $2.5 billion in annual sales and operations in Canada, Illinois, Iowa, Minnesota, Nevada and Wisconsin, Wirtz Beverage Group counts the world's elite suppliers as its partners.
"The leadership at Wirtz sees the opportunity for Pervak in the market. It will clearly integrate into the market's growing craft genre."
Patrick Puryear, Global Spirits USA, LLC
“The leadership at Wirtz sees the opportunity for Pervak in the market,” says Patrick Puryear, western regional manager, Global Spirits USA. “Pervak Vodka will clearly integrate into the market’s growing craft genre.”
“Pervak Vodka is a truly unique offering in the often over crowded vodka category,” commented Drew Levinson of Wirtz Beverage Group. “The Rye and Wheat base, combined with a great history of Ukrainian vodka production, offers a product that our customers will certainly enjoy.”
According to a recent article in the Wall Street Journal: “There’s a renaissance in America now with a craft movement happening in coffee, bread, beer and now spirits,” said Bill Owens, president of the American Distilling Institute.
Pervak Vodka is a craft product dating back to 1882. The vodka is a combination of modern technologies and centuries-old traditions of Ukrainian samohon home distilling. Its unique package features a conventional Ukrainian samohon bottle. It is also easy to open, featuring an authentic samohon swing-top cap. Available in Wheat and Rye, it has a suggested retail of $17.99 per liter.
About Global Spirits:
A Fortune 500 company in Europe, Global Spirits was established in 2008 and has operational hubs in New York, Moscow and Kiev. The company has over 5,000 employees, with annual volume exceeding 12 million cases in over 80 countries. Key strategic brands include: Khortytsa Vodka (3rd largest selling international vodka brand*) and Morosha Vodka (fastest growing international vodka brand**), Pervak Vodka (acquired in 2013) and LEAF Vodka (launched in the US October 2013).
*According to IWSR, Khortytsa was the third largest selling global vodka brand at 6.3MM cases.
**IWSR Magazine – The Real 100
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