Global Leader In Brand Licensing Educational Resources Launches Affiliate Partner Program

Online, July 19, 2011 (Newswire.com) - Licensing Brands Inc., (LBI) is expanding its marketing program to include a new affiliate partner program to launch the digital product "How To Build Your Brand Dynasty," in order to capitalize on the latest trends in both internet marketing and new product development.

LBI Founder, Pete Canalichio brings more than 15 years of brand licensing experience from global companies such as The Coca-Cola Company and Newell Rubbermaid to this video series, complete with brand licensing basics and educational materials that are designed to review the complex process of licensing products for manufacturers and brand owners alike, and comprehensively showcases the benefits and pitfalls of a licensing program. This product is for brand owners, manufacturers, entrepreneurs and business professionals interested in ways to develop new products and branch out into new sales channels.

The new Affiliate Partner Program invites internet marketing affiliates to join immediately to take advantage of commissions for reselling this new digital product. As an affiliate, partners will be given training videos, resource materials for blog postings and social media marketing, as well as educational tools to advertise for consumers.

For more program pricing details and the complete product informational kit, visit www.BrandLicensingPrelaunch.com.

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About Licensing Brands, Inc.
Licensing Brands, Inc. offers informational products and coaching to licensors and licensees to assist them in harnessing the power of brand licensing. At Licensing Brands, we believe successful companies with strong products and services can become great companies when they have access to great brands through licensing. Licensors with great brands, in turn, can benefit from licensees which can extend their brand into categories, regions and channels faster than if they chose to do so internally.

When a licensee and licensor come together, many more amazing products and services sold under brands consumers know and love will make their way to market. These products and services will in turn delight their consumers thereby making the world a better and more enjoyable place for us all to live. The licensee and licensor don't just make money from such an endeavor, they contribute ideas that can transform entire industries, even entire economies.
Licensing Brands, Inc. is a business that focuses on the principles of doing right, acting with integrity, promoting sustainability and behaving as a good corporate citizen.
website: www.BrandLicensingPrelaunch.com
Twitter: @BLPrelaunch

About Pete Canalichio:
Pete Canalichio's "crisis-tested leadership skills" were forged not in a battle with the competition or a challenging business turnaround-although he has certainly excelled in those arenas-but in the dark skies above the Pacific Ocean as he flew a military jet aircraft whose engine had caught on fire. Clear-headed and decisive under those extraordinary circumstances, he has applied that same leadership style to every challenge and opportunity he has faced in a distinguished executive career with such firms as Coca-Cola and Newell Rubbermaid.

Most recently Pete founded Licensing Brands, Inc., a brand-centric company dedicated to helping brand owners and manufacturers harness the power of brand extensions through licensing. His agency executed Coca-Cola's first ever Olympic brand licensing and pin trading programs for Vancouver 2010 using products made with RPET (plastic bottles) and other recycled content.

Previously General Manager of CardScan, a $20 million global technology business unit of Newell Rubbermaid, Pete delivered both quick wins and strategic long-term growth while rejuvenating the organizational culture. In a prior role directing Rubbermaid's global licensing program, he earned the corporate MVP award for more than doubling royalty revenues and wholesale sales in just two years.

Earlier, as a Partner at Tula Communications, Pete spearheaded an aggressive pursuit to become Samsung's agency of record for its pioneering Olympic Torch Relay sponsorship-elevating both Samsung and Tula into world-class ranks in Olympic marketing. Pete has deep expertise in Olympic and sports marketing through prior positions with Coca-Cola, where he directed sponsorship activities in conjunction with the Salt Lake, Nagano, and Atlanta Games. He also negotiated numerous talent, sponsorship and brand licensing agreements with high-visibility athletes and professional sports organizations, including MLB, NHL, NASCAR, and the World Cup.

Before transitioning to marketing and licensing arenas, Pete earned his MBA from the University of North Carolina and was recruited into the global finance unit at Coca-Cola. He rose quickly to managing $32 billion in transactions yearly as Treasury Operations Manager in London and built a strong foundation of business skills and diverse experiences within the world-class company. Throughout his career, Pete has operated in the global arena, having worked in more than 40 countries and managed extensive projects across national and continental borders.

After graduating from the US Naval Academy, Pete was an award-winning Naval aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions.