Furniture Website Adds Options for Parents to Furnish Their Own Bedrooms
Online, December 9, 2013 (Newswire.com) - Dream Furniture, one of the most successful online stores for children's furniture has added a section to their website where parents can buy furniture for their own bedrooms as well.
By adding bedroom furniture for adults as well, they are breaking free from their niche and putting themselves in the race with their competitors. Now, they aren't restricting themselves to the types of customer they attract.
With furniture stores, they have access to more than one niche, which is why large department stores are more successful. Dream Furniture saw this opportunity and they pounced on adding 'grown-up' furniture so that they can compete more successfully.
Since they have added this dimension to their website, the company have reported a significant increase in the number of customer queries and customers on a whole. They have modular furniture that has been very successful for parent's bedrooms.
A spokesperson from the company added, "Here at Dream Furniture, we try to take advantage of any opportunity that comes our way. If it is going to be advantageous for our customers then we are more likely to take advantage of these opportunities. We had already had queries from customers about modular furniture, for their bedrooms, when we had the opportunity to partner with a company to supply furniture for adults. We are happy that we have been able to do this and we predict the furniture will be very popular."
Modular furniture has been popular for other furniture stores because customers are able to buy their items piece by piece and they can make the items especially for the space that they have.
It is of no surprise to Dream Furniture that they have seen the same success with their range of modular furniture. At the moment, they are hoping that if the success continues, they can have a separate website for adult furniture.
To this, they will have to plan ahead and expand their warehouses to make room for the new supplies. They would also have to hire more staff to take care of an increased number of orders. In the meantime, they are working hard to deliver in time for Christmas.