From Cars to Cosmetics: 360-Degree Understanding of Marketing Analytics
Austin, TX, May 19, 2016 (Newswire.com) - MAC 2016 offers an all-encompassing understanding of marketing analytics to prepare you for the fast-paced future facing every industry.
The need for both a breadth and depth of analytical knowledge touches not only every industry but, every department within a given organization.
To address this reality, MAC 2016 features speakers from diverse backgrounds who bring distinct perspectives to share with our community, including:
- Abby Whitmer, Director, Global Digital, Mary Kay
- Dee Yarbrough, Director, Digital Analytics, Turner Broadcasting System, INC
- Marianne Tappy, SVP, Sales & Marketing, Ford Direct
To view all details and register for this one-of-a-kind event, please visit: mac.thedma.org
We look forward to seeing you June 23 – 24 at the JW Marriott in Austin, TX.
About the Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.
About Momentum
Momentum believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania. For more information, visit us online at www.momentumevents.com.
Contacts:
Mike Uehlein, 202-861-2441 or muehlein@the-dma.org
Julia Guarini, 609-315-9120 or Julia@momentumevents.com
Source: DMA/Momentum