Frank Public Relations Worldwide Urges Company to 'Tell Their Stories'
Frank Public Relations Worldwide, a global health care public relations company, has an urgent call to action for start-up, and small to mid-size businesses to tell their stories through strategic public relations practices. Unfortunately, many compa
Online, June 14, 2010 (Newswire.com) - Frank Public Relations Worldwide, a global health care public relations company, has an urgent call to action for start-up, and small to mid-size businesses to tell their stories through strategic public relations practices. Unfortunately, many companies believe they cannot afford professional public relations support.
Implementing a results-oriented public relations program is essential to forwarding a company's value proposition. The question is not "can the company afford a strategic public relations program," the question is, "can it afford not to have a well-thought out and professionally executed program?"
Says CEO, Peggy C. Frank, MBA, founder of Frank Pubic Relations Worldwide, "The best way to have your story told is to tell it yourself, yet increasingly, organizations are proactively failing to tell their story because they do not adopt a professional strategically developed and results-oriented public relations action plan. These companies believe they cannot afford professional services, so they often neglect this aspect of their business plan, or worse, they do it themselves, a less than effective method to capture the right attention, at the right time, and from the right people."
Adds Frank, "The need to differentiate your company's strengths and uniqueness in this hyper-competitive marketplace is an urgent business initiative if companies are to survive. One of the vital few things organizations need to do now is stand tall and tell a carefully crafted story to the myriad stakeholders fueling your company's success."
Traditionally in times of economic downturn, one of the first budgets to go is the marketing budget (public relations is a tool of Marketing). Just like the stock market when it is going through a slump, this is not a time to bail out -in fact, it can be one of the first places for your institution to regain its financial footing and keep growing, according to "Healthcare Review."