Francis Pickworth Comments on Common Facebook Marketing Myths
Francis Pickworth is a marketing professional who has assisted many industry leaders in their campaigns. He reacts to an article about Facebook marketing myths with some advice of his own.
Online, August 27, 2012 (Newswire.com) - iMediaConnection.com features an article by Lisa Wehr explaining common Facebook myths that will devastate a marketing campaign. These myths speak to many preconceived notions about Facebook advertising that, simply put, are not true. Francis Pickworth responds to several of these myths, explaining why it is important to understand how they can lead marketing professionals and novices alike astray.
The first myth to which Pickworth responds, "You can promote anything you want on Facebook." Pickworth and Wehr agree that, although Facebook provides an informal marketing opportunity, it is important to abide by the rules that the website has established. Legal guidelines, too, apply to certain giveaways and contests. For this reason, it is important to learn these constraints before running a promotional event.
"Make sure that you have read up on and are fully aware of the rules and regulations associated with Facebook contests. These are a great way to engage fans, but only if done right. The more you know about this subject, the better off you will be," asserts Francis Pickworth.
Another common misconception, according to Wehr, is that Facebook marketing is a free resource. While it is true that it does not cost any money to create a Facebook page, or to use apps or run contests, it is also true that all of these activities are relatively time intensive. Furthermore, a successful Facebook presence is one that is maintained daily. Posting status updates and interacting with fans takes time and, asserts Wehr, "as we all know, time is money."
"Social media is a work in progress-there is no 'quick fix solution' as the scope of the platform is constantly changing and you will have to devote a lot of time and attention to your profile to keep your page fresh and your fans interested," explains Pickworth.
The final myth that piqued Pickworth's interest is the thought that Facebook content should be the same as website content. While it is true that a brand's marketing message should be consistent, simply copying and pasting the information from a website to a Facebook profile does not provide any value to fans.
"Get creative," Pickworth urges. "Start conversations and get your fans interested! Facebook should be fun for both you and your fans."
Pickworth is excited about the potential that the constantly evolving social media platform offers. He hopes that marketing professionals take this advice seriously and that they apply it to their Facebook marketing campaigns.
ABOUT:
An experienced marketing professional, Francis Pickworth has assisted clients in many industries with their Internet-based and traditional marketing efforts. Some of the companies that Francis Pickworth has worked with include industry giants Google and Calvin Klein Jeans. Additionally, Francis Pickworth has partnered with Alchemy Social, a London-based company affiliated with Experian Marketing Services. He specializes in social media marketing and assists in adjusting client accounts to meet the changing demands of this emerging marketing sector.