Fanplayr Secures Patents Globally for Privacy-First User Identification Technology
Patented Novel Software Design Lets Users Know Their Privacy is Respected While Optimizing Customer Experience and Increasing Marketing Performance
PALO ALTO, Calif., February 20, 2025 (Newswire.com) - FanplayrⓇ is pleased to announce the issuance of patents in the United States and Hong Kong and pendency of applications in Europe, Australia, Japan and the United States for its innovative PrivacyIDTM solution, developed to enhance user identification while ensuring the protection of privacy across web servers. Across two families, Fanplayr® currently holds more than a dozen patents in six countries and the European Union.
PrivacyID's groundbreaking technology features a novel software design that enables websites to reliably identify both new and returning users without relying on third-party cookies or client-side technologies that are increasingly restricted by browsers. Additionally, it ensures consistent identification across multiple third-party services on a website, eliminating the need for server-side integration, preserving user privacy, and avoiding cross-site tracking.
"As global privacy regulations such as GDPR, CCPA, and increasing browser restrictions on user behavior tracking continue to evolve, Fanplayr's patented technology offers a compliant solution that meets these challenges head-on," commented Simon Yencken, CEO and co-founder of Fanplayr. "This breakthrough will empower websites to identify users while adhering to stringent privacy standards."
Fanplayr Inc. has already begun piloting its commercially branded "PrivacyID" technology with select customers, assisting them in delivering consistent and compliant user identification. The company is planning a broader rollout for websites that rely on user identification to deliver their services, providing a future-proof solution that aligns with current and forthcoming privacy regulations.
About Fanplayr
Fanplayr is a global leader in first-party behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California, with offices in Buenos Aires, San Paolo, Mexico City, Milan, London, Madrid, Melbourne and Tokyo.
Source: Fanplayr