Eye Health Documentaries Launched on World Sight Day to Combat Blindness in Zambia

Kasempa District, Zambia, October 8, 2015 (Newswire.com) - World Sight Day, non-profit organization Orbis Africa launched Zambia’s first documentary films on eye health as its latest innovative tool to reduce preventable and treatable blindness and visual impairment on the continent.

One of the two short documentary films, Mbunjo Mumeso (Clouds in My Eyes), was screened at the World Sight Day celebration in the Kasempa district. Delegates including government officials, partners and funders attended the film screening and World Sight Day festivities. Patients and eye healthcare professionals featured in the documentaries were delighted to see themselves on the big screen for the very first time.

A research study by acclaimed South African anthropologist Dr Susan Levine was the catalyst for Orbis Africa’s decision to harness the power of film to drive its prevention and treatment models for avoidable childhood blindness on the African continent. Levine’s study, the first of its kind in Africa, identified several factors as barriers that prevent caregivers from taking their children for evaluation and management of their eye problems. Many of these barriers are also applicable to adults who are experiencing problems with their vision.

“Overcoming these barriers requires innovative communication methods, hence Orbis Africa’s decision to harness the power of film,” explains Helen White, Orbis Africa Director of Communications. “Facilitated Film Screenings have proven to be an effective communications tool for achieving lasting social change.”

Standard Chartered Bank Zambia CEO, Andrew Okai, said, “Standard Chartered Bank is proud to partner with Orbis on our Seeing is Believing preventative blindness initiative. These new documentary films are an innovative and powerful tool to raise awareness and educate our communities that certain blindness can be prevented through early detection and interventions. Mbunjo Mumeso is particularly inspiring in that it features a community member’s success story.”

Mr. Okai added, “Standard Chartered Bank has invested USD2m into Seeing is Believing in Zambia over the period 2009 – 2017. At global level, Seeing is Believing has 100 projects in 28 countries where the Bank has a presence. We have reached 100 million people globally through medical intervention, eye examination, training health workers and health education.”

Mbunjo Mumeso, filmed in Zambia’s North-Western Province, follows committed Ophthalmic Nurse Duncan Chimbila as he works in the community to save sight and reduce avoidable and treatable blindness and visual impairment. In the film, we meet a group of elderly Zambians from the North-Western Province as they journey from a life of visual impairment from cataract, to regaining their sight through a simple surgical procedure. Their delay in seeking appropriate medical treatment was due to a range of obstacles including fear, ignorance, misconceptions and socio-economic limitations. The film encourages the viewer to seek treatment immediately if they notice any change to their vision.

The second film, Amakumbi Yabuta (The Clouds Have Cleared), was filmed in the Copperbelt Province and features eleven-year-old David who regained his childhood through sight-saving surgery. 
Orbis Africa partnered with STEPS (Social Transformation and Empowerment Projects) who pioneered the facilitated film screening methodology. STEPS, a special collaboration between filmmakers from Southern Africa and European broadcasters, produced the two documentaries with the aim to initiate social change and pioneer awareness of eye disease in Zambia.

The STEPS facilitated screening model combines film with facilitation as a powerful tool to promote debate and discussion and bring about enlightened social change. STEPS film screenings are always contextualised with personal testimonies and are followed by a discussion where facilitators encourage the audience to decide on individual and group action as a way forward. Actions can include challenging stigma and discrimination, the decision to seek services, or to advocate for access to high quality equitable eye health services.

Orbis Africa has worked in the Copperbelt Province of Zambia since 2011 before implementing programmes in the North-Western province in 2012. The Comprehensive Child Eye Health Programme in Copperbelt Province has established a Child Eye Health Tertiary Facility at Kitwe Central Hospital and is working to develop community awareness, outreach and follow- up programmes in the catchment area.

The Saving Sight, Changing Lives project funded by Standard Chartered Bank’s Seeing is Believing Initiative aims to reduce avoidable blindness by strengthening comprehensive eye care services in the North-Western Province.

A group of trainees including Ophthalmic Nurses, Ophthalmic Clinical Officers, Community Healthcare Workers and other primary healthcare professionals will be trained as facilitators for the film screenings. They will be equipped to take the film into their communities to bring about social change and awareness around eye health.

To view the film & visuals visit:  http://orbis.isebox.net/orbis-africa/saving-sight-in-zambia

ENDS

For more information or to arrange for interviews, please contact Orbis Africa:
Helen White – Director of Communications helen.white@orbis.org.za
Zambia: +26 96 141 4744
South Africa: Frano Loots +27 82 454 2369 / frano.loots@orbis.org.za

About Orbis Africa: Orbis Africa is a non-profit organisation that works in Sub-Saharan Africa to reduce preventable and treatable blindness and visual impairment on the continent. The organisation is dedicated to Saving Sight in Africa by improving comprehensive eye health with a primary focus on children; www.orbis.org.za

About SIB: ‘Seeing is Believing’ is Standard Chartered’s global charitable initiative to tackle avoidable blindness run in partnership with the International Agency for Prevention of Blindness (IAPB). As one of the biggest corporate contributors seeking to eliminate avoidable blindness, ‘Seeing is Believing’ has reached 100 million people across Asia, Africa, the Middle East and Latin America. In Zambia, ‘Seeing is Believing’ was launched in 2009. The bank has since invested US$1million into the partnership with Orbis, which covers Solwezi and the wider North Western province; www.seeingisbelieving.org

About STEPS: STEPS was registered in 2001 as a non-profit organisation in South Africa. The STEPS documentaries promote debate and discussion on topics such as HIV&AIDS focusing on key issues such as disclosure, discrimination, treatment and positive living. STEPS has received several awards, the most recent being the coveted TEDDY Award at the
2013 Berlin International Film Festival; www.steps.co.za