Emblazon Events Shares Networking Tips and Advice

The Emblazon Events team has been using networking as a way to drive business development. According to Brooke Allison, the company's president, this has been an extremely successful strategy.

Leadership at the marketing and consulting services firm empowers team members to connect with consumers on a personal level. Brooke Allison explained that this enables brands to achieve greater results by building long-term customer relationships. As such, networking is a major part of how they achieve these stellar results.

“We are all about personal interactions,” Brooke Allison said. “Our interactive marketing techniques engage consumers directly, leading to lasting impact for the products we represent. For us to be effective at this, we have to be excellent networkers, so we are sure to train our team in this area regularly.”

"Relationships also drive the way we find new products to promote,"

Brooke Allison, President

They also leverage networking as a central part of their business development strategy. By interacting closely with other business leaders, they are able to add new brands to their portfolio regularly. Brooke Allison indicated that, done right, networking has almost limitless potential.

“Relationships also drive the way we find new products to promote,” she elaborated. “By getting to know the representatives of other companies, we can better understand their requirements. As such, we can translate them into highly effective campaigns.”

Emblazon EventsPresident Discusses Networking Tips

Naturally, the Emblazon Events team is pretty skilled at networking. Therefore, Brooke Allison and her team had a lot of insight to offer about doing it. One of the most significant things she emphasized is to seize opportunities to engage with others whenever possible. That’s why whenever an event catches her eye, she is sure to send a representative.

“It’s largely about exposure, so just get yourself out into the community,” she declared. “From there, all you need to do is create a brand around yourself as a useful person. Become known in your community as someone worth knowing.”

She suggested volunteering for positions within non-profit organizations. Similarly, Brooke Allison indicated that offering to help others whenever possible is a great way to build influence. This practice will quickly inform others about personal value. In turn, this will lead to a type of word-of-mouth marketing.

“Don’t worry about what you are going to get out of networking, at least at first,” she concluded. “If you help others and are a genuinely productive member of the community, the rewards of networking will come to you. It has certainly worked well for us!”

Emblazon Events, a Premier Event-Based Marketing Firm

Emblazon Events is an industry-leading marketing and promotional events firm. Their innovative event-based campaigns are designed to build meaningful relationships between consumers and their favorite brands. Through engaging consumer engagements, Emblazon Events helps their clients build brand visibility and stand out. By leveraging its simple, but effective, training program, Emblazon Events has established a team of talented, motivated individuals who get results for the companies they represent. To learn more about how they how their clients’ brand grow, visit emblazoneventsoc.com.