Emblazon Events Finds Success Through Company Culture
The Emblazon Events management team recently discussed their approach to growing their firm. The company president, Brooke Allison, along with her colleagues, indicated that culture is a major component of their strategy.
Orange, CA, September 25, 2015 (Newswire.com) - The service industry is dominated by the firms with teams that can truly deliver quality results. Brooke Allison revealed that she has worked hard to bring together one of the most talented groups of branding specialists. She believes that culture is a major part of the company’s draw and will continue to be a central part of their strategy for the foreseeable future.
“Our emphasis on developing a great culture has had major benefits for our recruitment,” Brooke Allison stated. “Every member of our team spends a significant portion of each day at the office. It just makes sense that they would want our environment to be enjoyable. The more we work on culture, the easier it is to attract and, more importantly, retain top-level talent.”
"Our emphasis on developing a great culture has had major benefits for our recruitment,"
Brooke Allison, President
Of course, culture has benefits outside recruitment as well. In particular, through the culture of collaboration and trust, the team at Emblazon Events has greatly improved morale. It has also made a major improvement in terms of both productivity and quality of work, according to Brooke Allison.
“We have seen continuously improving collaboration,” she explained. “One major aspect of our cultural development efforts has been to build trusting relationships. It is important for team members to know they can rely on each other. This comes in part from them simply working together. However, fun events at which team members get to know each other have helped enormously too.”
Brooke Allison also asserted that culture is a major factor in her team’s passion for their work. She stated that her associates really love creating innovative and influential campaigns. Better yet, this passion tends to feed into itself, resulting in even more motivation.
Emblazon Events’ President on Cultural Development
Brooke Allison has developed an impressive culture at Emblazon Events through a few simple but effective techniques. For example, she has adjusted her communication to reflect her focus on teamwork. She tends to describe goals as being group efforts. Furthermore, she recognizes people for their contributions to the team rather than their personal achievements.
“Culture comes from the leadership of an organization,” she elaborated. “It’s important, as the president of the company, for me to say and do things that reflect the culture I am trying to build. This means a daily commitment. It isn’t easy but my team has followed suit. I think we have built something really great here at Emblazon Events.”
Emblazon Events, a Premier Event-Based Marketing Firm
Emblazon Events is an industry-leading marketing and promotional events firm. Their innovative event-based campaigns are designed to build meaningful relationships between consumers and their favorite brands. Through engaging consumer engagements, Emblazon Events helps their clients build brand visibility and stand out. By leveraging its simple, but effective, training program, Emblazon Events has established a team of talented, motivated individuals who get results for the companies they represent. To learn more about how they how their clients’ brand grow, visit emblazoneventsoc.com.
