Edge Advertising Share Tips for Developing Leadership Skills

Leadership abilities are among the fundamental skills Edge Advertising associates gain as part of their ongoing training. The managers of this interactive marketing firm cited the importance of imparting this knowledge.

“Leadership isn’t a skill you can just teach and people get it,” stated Tyler, Edge Advertising’s director of operations. “It requires hands-on experience. Some people might attain managerial positions and never master the skills needed to be great leaders. After a while, it becomes evident who has leadership abilities and who lacks them. It shows in their teams’ morale. It’s revealed in their companies’ performances.”

Tyler described Edge Advertising’s overall philosophy, which is to develop team members’ leadership skills so they can advance their careers with the company. “We don’t hire people for specific jobs. We hire them to grow with our firm,” he stated. “Therefore, we place significant emphasis on training and team building, especially as it pertains to becoming a great leader.”

"We customize training to help them focus on the skills they need to enhance,"

Tyler, Director of Operations

To promote this knowledge, the company’s seasoned pros work closely with new hires. “We customize training to help them focus on the skills they need to enhance,” Tyler said. “Some people are gregarious, yet need to practice active listening and empathy in order to build stronger relationships. Others might be uneasy with delegating. The skills they might need to develop also include building trust and practicing clear, concise communication.”

Edge Advertising’s managers do more than just teach the necessary skills. Tyler explained that they also model proper leadership behavior. “Your team will emulate your behavior,” he said. “If you treat each member with respect, listen to his or her input, and empower everyone to succeed, they will treat each other the same way. If you’re respectful to customers, they will follow. Our management is committed to setting a proper tone for our team. This is visible in our company’s culture as well.”

Edge Advertising Managers Discuss Recruitment Efforts

Edge Advertising continues to grow, and its leaders promote associates who demonstrate leadership abilities. Thus, Tyler advises that the managers will soon be recruiting for new talent. “We’ve been exceeding our goals,” he said. “It’s a testament to how well our current team is doing.”

The qualities managers seek in new candidates include positive attitudes, goal-oriented mind-sets, and continual quests for knowledge.

“We’re looking for people we can help develop into leaders,” Tyler concluded. “We see our future in each new associate we hire. It’s looking really good.”

About Edge Advertising, Inc.

Edge Advertising, Inc. is a recognized leader in event-based sales promotions. Their enthusiastic, knowledgeable branding specialists are passionate about connecting consumers with unprecedented access to some of the region’s biggest names in sports and entertainment. Backed by demographic research, the firm’s lively interactive marketing strategies position brands for the greatest recognition and growth. With a reputation for professionalism and expertly-executed campaigns, Edge Advertising, Inc.’s portfolio is filled with impressive names in telecommunications, sports, entertainment, and leisure. Learn more by visiting (websiteedgeadvertisinginc.com.