Eddie O'Keefe Has Been Recognized Among the Top in His Industry by the Expert Network©

The Expert Network celebrates its newest member, Eddie O'Keefe

Eddie O'Keefe, Branch Manager, SWBC Mortgage Corporation, has joined The Expert Network, an invitation-only service for distinguished professionals. Mr. O'Keefe has been chosen as a Distinguished Mortgage Professional™ based on peer reviews and ratings, dozens of recognitions, and accomplishments achieved throughout his career.

Mr. O'Keefe outshines others in his field due to his extensive educational background, recognitions, and career longevity. He earned his B.S. in Business Administration and Management from the University of Florida in 1996 and has been named a Five Star Mortgage Professional Award each year since 2012. He is a member of the CNRG-Core Networking and Referral Group, the North Florida Real Estate Trends, the Real Estate, Mortgage, Title and Notary Network, the Mortgage Underwriter Group, National Mortgage News, the Real Estate Networking Group, and the Distressed Real Estate Group.

"Nowadays, almost everything is done digitally. LinkedIn, Facebook, and Twitter are all forms of media that are frequently used in my business now. Zillow is also a big one. It's essential to keep up with the times. I'm a little bit old school at heart; I like to work face to face and really get to know my clients first hand, but I'm realizing the value in using social media. It is a way to grow the business. That's been a really big change in the last three-to-five years."

Eddie O'Keefe, Branch Manager, SWBC Mortgage Corporation

With 20 years dedicated to the mortgage industry, Mr. O'Keefe brings a wealth of knowledge to his industry, and in particular, to his area of expertise, residential mortgage services in the greater Jacksonville, Florida region. When asked what inspired him to pursue a career in mortgages, Mr. O'Keefe said:

"My first job out of college was with a small branch of Norwest Financial, a financial firm that did all types of lending, nothing commercial but residential, credit cards, small loans, and personal loans. I was able to try my hand in a few directions and it was ultimately real estate that I really liked. I worked there for about a year-and-half before moving into real estate full-time."

When Mr. O’Keefe got his start in the mortgage business in 1996, he instantly loved the job and welcomed the challenge of understanding and learning guidelines for so many different loan types. After leaving Norwest, he began working solely as a loan officer for EquiCredit Corporation of America where he quickly developed an in-depth knowledge of the industry and a deft ability for finding the best loan type for each individual homebuyer. Since then, Mr. O'Keefe has worked hard to maintain his reputation as one of the leading loan officers in the greater area of Jacksonville. In 2012, he joined SWBC in Jacksonville as a branch manager where he continues to work today.

As a thought-leader in his field, Mr. O’Keefe keeps a close eye on prevailing trends in the mortgage industry. In particular, he has found that home buyers are increasingly turning toward social media and other internet sources to gather information regarding their mortgage and real estate needs. He noted:

"Nowadays, almost everything is done digitally. LinkedIn, Facebook, and Twitter are all forms of media that are frequently used in my business now. Zillow is also a big one. It’s essential to keep up with the times. I’m a little bit old school at heart; I like to work face to face and really get to know my clients first hand, but I’m realizing the value in using social media. It is a way to grow the business. That's been a really big change in the last three-to-five years."

For more information, visit Mr. O'Keefe's profile on the Expert Network here: http://expertnetwork.co/members/eddie-o'keefe/108f682e2a940dbc

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The Expert Network has written this news release with approval and/or contributions from Eddie O'Keefe. The Expert Network is an invitation-only reputation management service that is dedicated to helping professionals stand out, network, and gain a competitive edge. The Expert Network selects a limited number of professionals based on their individual recognitions and history of personal excellence.

Source: The Expert Network©

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