Echo Advertising Drives Accomplishment With Culture

Riverside, CA, May 8, 2015 (Newswire.com) - Brian, the director of Echo Advertising, stated that culture is a major focus for his business because it is a root of success in all areas of operation. The company, which offers interactive marketing services, is largely built on the talent and drive of its team. As such, Brian’s focus on culture is indirectly improving their services and attracting new clients.

“Ultimately, business is about people,” he asserted. “So the secret to achieving success is improving people. This comes from training and development, but it also comes from culture. When we have an organization built on supportive interactions between team members, we are able to offer really great promotional initiatives.”

"It all has to start with trust,"

Brian B., Director of Operations

According to Brian, culture is largely about the way that people treat each other within an organization. “When you enter an office,” he said, “you can almost immediately get a feel for the culture. Some are fun, others are subdued; some are respectful, others are not.” Brian claims that culture directly affects how happy, productive, and effective people are at work.

“We all do a better job when we are happy to be at work,” he added. “Let’s face it, when you hate your job, you won’t care about phoning it in. We want a team that wants to make every campaign we run the best it can be. To achieve that, we need inspired and motivated brand ambassadors.”

Echo Advertising’s Director Explains How to Build a Positive Culture

Positivity is a central focus of the culture at Echo Advertising. Brian explained that this creates an environment in which people want to show up and do their best. It also helps to attract new talent to the company because candidates can sense the amazing culture.

“It all has to start with trust,” he indicated. “You have to really trust your team. Believe that they want to do well and that, given the opportunity, they will consistently impress you. By showing them trust, they will also learn to trust each other. You can help this through team activities that get everyone relying on each other.”

He also pointed to mission and vision as being central components of a powerful culture. The ideas that are communicated through those two statements will greatly affect what people prioritize. If making a lot of money is one of the key ideas a leader communicates, his or her team will do everything to achieve that. On the other hand, if offering customers real value is a focus that is what will result.

“Think about what makes your work meaningful,” Brian concluded. “Make that a part of your culture. It’s really not rocket science; culture is all about communicating that things like respect, trust, and value are important to your organization.”