EC Wise Partnering With Bill Inmon And Forest Rim

Online, January 29, 2012 (Newswire.com) - EC Wise, Inc. and Forest Rim Technology LLC announce that they are working in partnership to expand EC Wise's business intelligence product and service offerings using Forest Rim's textual ETL products and leveraging Bill Inmon's forward thinking DW2.0™ analytical architecture.

According to Jack Hakim, CEO of EC Wise, "We are very excited to be growing our relationship with Bill Inmon and Forest Rim. Many of our business practices depend on bringing together structured data from operations with unstructured data from social sites, the web and corporate data sources. Forest Rim is revolutionizing the ETL process by bringing together unstructured text data from any source and marrying it with structured data in the data warehouse." EC Wise is working extensively to leverage learning systems and artificial intelligence to deliver new levels of customer service and marketing know-how. Mr. Hakim goes on to say, "Forest Rim changes the game by significantly reducing the semantic noise born in unstructured data." For example, if the word "mustang" appears in a social web dialog, does the user in the dialog (or the computer) know if the mustang is a "horse," "car" or "toy?" Forest Rim's textual transforms clear up this semantic confusion to significantly improve analysis, machine learning and master data management.

Bill Inmon, CEO of Forest Rim, states, "EC Wise has been a great partner to us. They understand data warehousing, ETL and analytics. They are taking a strong leadership position with DW 2.0. The improved contextual clarity EC Wise customers will receive from Forest Rim will provide EC Wise with significant competitive advantage for their data warehouse and learning systems offerings." Forest Rim textual ETL delivers integration and transformation technology for unstructured text data - such as big data from social and web applications; email; warranty claims; corporate contracts and electronic medical records. Textual ETL delivers taxonomical, ontological and semantic transforms that increase the usefulness and value of unstructured data. Textual ETL imbues text with context.

Tom Spitzer, VP of EC Wise Client Services, states, "Growing our data warehouse and business intelligence practice is very important to EC Wise. Having a leadership position in DW 2.0 and learning systems will improve our competitive position. With the Forest Rim partnership, EC Wise receives the benefit of being in a leadership position for both DW 2.0 and textual data management."

Frank Teklitz, Director of EC Wise Advanced Analytics and Enterprise Practices, states, "I have worked with Bill on textual ETL and unstructured text analysis for over ten years. It is exciting to see the strong market reception for Forest Rim and DW 2.0. EC Wise's plan is to utilize textual ETL to extend traditional, structured ETL into the unstructured world. Traditional ETL integrates structured legacy data into the EDW, while textual ETL integrates unstructured text and context into the data warehouse. DW 2.0 provides the methods and practices for leveraging unstructured and structured data together."

About Forest Rim

Forest Rim® Technology LLC is a Castle Rock, Colorado Limited Liability Company. Its founders are Bill Inmon and Lynn Inmon. Forest Rim Technology LLC is revolutionizing the ETL process by creating the interface between structured and unstructured data for the support of analytical processing through textual ETL. Forest Rim brings together unstructured text data from any source (Oracle, DB2, Teradata, NT SQL Server, Hadoop, Word, PDF, etc.) and marries it with structured data in the data warehouse. Forest Rim's textual ETL leverages social and web data; email; warranty claims; corporate contracts and electronic medical records - any source of text. Unlike search technologies, textual ETL imbues text with context by providing taxonomical, ontological and semantic transforms that increase the usefulness and value of unstructured data. Textual ETL is a key foundation technology in enabling DW2.0™ by extending traditional ETL, data warehouse and business intelligence analysis technologies into the unstructured world.

Contact

Frank Teklitz
fteklitz@ecwise.com

Lynn Inmon
lynn.inmon@forestrimtech.com