Displaysense Set To Liven Up Shop Windows
Retailers up and down the UK who want to add something extra to their shop displays can now book a live mannequin to appear in their shop window to really make their products stand out from the crowd.
Online, December 7, 2010 (Newswire.com) - Displaysense - the leading shop display and fittings retailer - has decided to introduce live mannequins to its extensive product range following a recent episode of the BBC's Apprentice, where contestants used themselves as live mannequins to attract shoppers in Manchester's Trafford Centre.
Contestants - who are competing to become Lord Alan Sugar's next apprentice - were hoping to boost sales by drawing more customers into the shops and as the show proved, a pretty girl in an eye-catching dress really did attract the crowds.
Thanks to Displaysense, now you'll be able to use the same powers of persuasion to encourage people to visit your store.
From mid-January 2011, the real life mannequins will be available to order via the Displaysense website for a cost of approximately £199+VAT per day.
Although this will not be the first time that live mannequins have been used, it will be the first time that retailers can go online to book their slot and pay a fixed price for a live mannequin.
Steve Whittle, marketing director at Displaysense, commented: "Real people in real windows can work for the right store.
"For example, a shop window showing a kitchen display could have the model demonstrating a range of products. Or a fashion retailer might want the 'live mannequins' to show a range of the latest fashion clothing at various times in the day."
Enquiries about live mannequins flooded in following the airing of this particular episode of the Apprentice and the company has decided to step up to meet its customers' needs.
Since its inception in 1978, Displaysense has provided attractive and quality options for shop displays and shop fittings.
Offering live mannequins will just be the next step in the organisation's evolution, which has seen it grow from its 'shed-based' operation in Hertfordshire into an international retailer.
Mr Whittle stated: "Our business is all about helping our retail customers sell more and if that means offering real mannequins then that is what we will do."
However, he added that this won't spell the end for the company's traditional line of products.
"Real life mannequins may be a great addition to shop window display campaigns, but we will of course continue to offer a fantastic range of fibreglass mannequins which are far less costly, last much longer than a day and don't need food or drink!"
And with live mannequins to complement the fibreglass options, Britain's high streets could become a lot more interesting for shoppers in future.
Displaysense certainly thinks so - and the company is even in talks with a large high street retailer to set up a window catwalk that combines live models with their fibreglass counterparts to breathe a bit more life into shop displays.
In the age of online shopping bricks and mortar outlets are fighting to boost their business - only time will tell whether using such methods will bring Britain's high streets back to life.