Desi By Dish Jeans Presents 2 Way Stretch 2 B Free
Online, March 20, 2011 (Newswire.com) - As far back as 1958, commercial stretch fabrics such as spandex and elastane were being introduced onto the market in a quest to make the first boom years towards "modern living" so much more comfortable. In the mid 1980's fashion designers started experimenting with clothing made from the fibers, with the results going full-tilt mainstream during the 90's while new innovations were constantly in the works. Until recently, in the lucrative denim market in particular, these stretch fabrics were limited by the technology of the times to those only capable of stretching in the horizontal (weft) direction. However, not content to sit still and totally bent on discovering a way to emulate the greatest stretch in the world - the human skin - further experimenting and testing continued to try to develop true denim products (so highly sought after by an ever-growing legion of aficionados) that would also flex in the warp (vertical) direction as well. At last, a half-century from its original roots, stretch has finally achieved a new milestone - the introduction of viable stretch denim that moves in all directions with the human body, giving a brand new attitude of complete motion freedom in jeans. DESI by Dish Jeans Ltd is proud to be at the vanguard of this movement with "2WAY STRETCH - 2B FREE"!
With its authentic denim-oriented right hand twill construction and ever-popular 98% cotton / 2% spandex content (meaning in every one square inch of fabric, 98% of fibers are cotton, 2% are spandex), DESI's newest innovation distributes the stretch fibers in both weft and warp to create denim that moves in all directions and, with lengthy wear testing behind it, it can confidently be acclaimed as the most comfortable denim innovation in years - and that's honest-to-goodness all-day comfort anyone can enjoy! It moves when you move, stretches in all your own personal directions, and breathes along with you ... like your very own skin. As an added feature, the fabric's superb attributes allow for the best fit ever, whether you want to wear it modern, hip, and trim, or just skimming the body with sophisticated ease. Go "true" or go "vanity" because with its exclusive flexibility built right in anyone can find the shape and fit that's right for their own personality. And once found, it's reassuring to know that the fit you love will be around - wash after wash after wash - as it continually bounces back. Now that's the ultimate in denim dressing!
Touch them, try them, test them - an immediate sense of freedom will overcome you. Study the brand new accompanying educational Fit Hang Tags, Counter Card Easels, and Posters - all helping to make smart decisions as to which shape, rise, hip, and thigh is best for whom in this amazing product range! And to further satisfy your need for special choices, try all the colour options available: blue/black indigo for everyday chic, softly handsanded medium blue indigo for smart casual, densely saturated black for those dressy occasions, and go-anywhere chocolate brown for office ease and versatility. DESI knows from experience that you can never get enough of a good thing ... so go ahead and indulge ... it'll be our little secret!
Let DESI introduce you to a brand new world - a world of ultimate comfort - a world of "premium quality jeans at sensibly affordable prices" - finally a world of tomorrow today - and a world of unbelievably carefree living.
Welcome to the world of "2WAY STRETCH - 2B FREE"!
About Dish Jeans Ltd.
Founded in 1998 as a surf lifestyle brand then purchased in 2001 by denim industry veteran Gary Lenett, Vancouver-based Dish Jeans Ltd. manufactures and markets the contemporary women's brand Dish Jeans, DESI (a line of stylish denim with functional benefits for women ages 35+), and the newly launched DRT Jeans for men. Dish Jeans Ltd. distributes premium quality denim with accessible retail prices at independent retailers throughout North America.
Media Enquiries are welcomed through djohannesson@dishjeans.com
Hi Resolution photos available upon request