Dawson Marketing Concepts Prepares for the Holiday Season
The Dawson Marketing Concepts team has been preparing for the holidays. The director of operations highlighted how leadership readies associates for this busy time of year.
Houston, TX, November 27, 2015 (Newswire.com) - “This has been a stellar year for Dawson Marketing Concepts,” said Vince, the director of operations. “Preparation for the upcoming holidays is underway, which will enable us to build on that momentum through the end of the year.”
The executives understand that companies and their customers spend a disproportionate amount of money during the holiday season. To meet that demand, campaigns must be planned well in advance. “At our office, the holidays come early,” remarked the director. “Our end-of-year marketing efforts are developed before we need to execute them. As a result, we are able to maximize our coverage during this busy time of the year.”
"At our office, the holidays come early,"
Vince, Director of Operations
“With the prevalence of social media and mobile technology, business leaders are anxious about reaching the right audiences,” said Vince. “That’s why we use an integrated marketing approach.” The team combines the latest Internet marketing techniques with traditional methods to reach target demographics. “The brands we represent need to be seen where their customers are looking. Our strategy gets them noticed, especially during this busy time of year.”
“Customers also expect specialized products and services during the holidays,” said Vince. “Therefore, we have implemented a customer-centric approach in our campaigns.” Ranging from personalized services to an increased use of SEO terms on websites, the Dawson Marketing Concepts team establishes direct connections with shoppers. “Helping someone find that unique gift inspires loyalty,” he added.
Dawson Marketing Concepts Associates Prepare for the Holidays
The holiday season can be hectic, and the management at Dawson Marketing Concepts knows the increased workload can impact the team. “We are aware that this time of year brings additional pressure,” said Vince. “We do what we can to lighten the mood.”
“The holiday season is a time to celebrate with family and friends, so we ensure that our associates schedule time off,” said Vince. Additionally, the firm hosts a number of team dinners and after-work activities to maintain a positive atmosphere. “We also have informal contests, such as the most positive customer reviews in a campaign,” he added. “It spurs a bit of friendly competition!”
The holidays are also times of giving, which the Dawson Marketing Concepts team embraces. “One of the best ways to motivate your group is by helping others,” said Vince. “During this time of year, we participate in volunteer efforts in the community. It’s a great way to give thanks for everything we have accomplished. Plus, it makes us stronger as a team and as a company.”
About Dawson Marketing Concepts
Dawson Marketing Concepts is a Houston-based leader in promotional marketing, dedicated to building creative and innovative event-based promotions that form sustainable links between clients and their customers. Their highly-trained team of event coordinators has the skills and knowledge needed to design experiential consumer events to offer exclusive incentives packages that generate stronger revenues and a greater return on investment. Based on careful demographic research and analysis, their targeted campaigns allow businesses to rise to higher levels than their competitors. As a result, Dawson Marketing Concepts has built a reputation for driving success and growth. See what they are designing next by visiting www.dawsonmarketingconcepts.com.
