Dawson Marketing Concepts Emphasizes Networking

The executives at Dawson Marketing Concepts highlighted the benefits of networking. The firm's director of operations discussed how networking leads to new business opportunities.

“Networking is something we do every day,” said Vince, the director of operations at Dawson Marketing Concepts. “If you want to build your career and your business, it’s essential.”

The leaders at Dawson Marketing Concepts are invested in the success of their team. “Everyone knows career development includes training and hands-on experience,” said Vince. “However, networking also gives you access to experts who might provide you with advice to help you grow. Plus, it helps you gain confidence!”

"The sky is the limit. Opportunities such as joint ventures, partnerships, and speaking engagements can be uncovered when you meet someone new,"

Vince, Director of Operations

Team members are encouraged to attend networking events and conferences on a regular basis. “There are countless opportunities to meet people in our industry,” added Vince. “Members of our organization attend events in a variety of locations, plus they frequent many of the programs and social functions offered right here in our neighborhood. In addition to meeting some great people, Dawson Marketing Concepts is seen as a powerful influence in the industry!”

Vince assures new members of his team that networking is like riding a bike. Once they get rolling, it’s something that comes naturally. “Many people are hesitant to start the process of reaching out to others,” he said. “Like a successful campaign, it’s about proper planning. Before the event, gather some information about who will be attending. Use the Internet to find out more about the people you may meet. Then, make sure you know what to say when someone asks you about yourself, and bring a few questions of your own. Subjects about food and travel are safe bets, because everyone enjoys those topics. Don’t forget to listen!”

Dawson Marketing Concepts’ Focus on Networking Benefits Business

For a business, one of the most obvious benefits of networking is referrals. “Most of the connections we obtain through our networking efforts are of high quality,” said Vince. “When we follow up with these referrals, many become customers. Our success rate is higher than when we utilize traditional forms of advertising.”

The focus on networking has provided the team with a number of unique business opportunities. “The sky is the limit. Opportunities such as joint ventures, partnerships, and speaking engagements can be uncovered when you meet someone new,” said the director. “This gives Dawson Marketing Concepts the opportunity to target new markets, plus our team members become exposed to exciting new challenges.”

Vince is impressed with the progress the team at Dawson Marketing Concepts has made. “Networking has provided us with some fantastic business connections,” he said. “In addition, our people have had the opportunity to meet and collaborate with some of the brightest minds in the industry. The old saying is true. It’s not what you know, but who you know.”

About Dawson Marketing Concepts

Dawson Marketing Concepts is a Houston-based leader in promotional marketing, dedicated to building creative and innovative event-based promotions that form sustainable links between clients and their customers. Their highly-trained team of event coordinators has the skills and knowledge needed to design experiential consumer events to offer exclusive incentives packages that generate stronger revenues and a greater return on investment. Based on careful demographic research and analysis, their targeted campaigns allow businesses to rise to higher levels than their competitors. As a result, Dawson Marketing Concepts has built a reputation for driving success and growth. See what they are designing next by visiting www.dawsonmarketingconcepts.com.