David’s Bridal Launches First Exclusive Shapewear Collection – Shapewear DB Studio

Press Release • Jun 25, 2024

David’s Elevates Style, Beauty, Confidence and Comfort With an Expanded Focus on Stunning Shapewear, Ensuring She’ll Embrace the Perfect Fit for All Occasions

CONSHOHOCKEN, Pa., June 25, 2024 (Newswire.com) - David’s Bridal, Inc. (“David’s”), the nation’s leading bridal, bridesmaid, and special occasion authority, today announced the launch of its first exclusive shapewear collection — Shapewear DB Studio. This marks another significant milestone in the company’s commitment to providing comprehensive shaping and fitting solutions for weddings, proms, graduations, formals, quinceañeras, homecomings, date nights, and more, helping to create magical moments for every occasion. 

Recognizing the stress that can often come with getting ready for an important event, Shapewear DB Studio offers under-the-dress solutions that let you celebrate all day with the perfect match. Customers can feel even more beautiful, comfortable, and confident with soft, breathable, compression-focused products that are carefully designed to ensure a fabulous fit. Playing dress-up should be joyous, and it all starts with what goes on first.

The first-ever Shapewear DB Studio collection offers four standout shapewear styles, available in sizes S-2XL. Embracing affordable luxury, prices range from $24.95-$49.95 and products include light to medium compression. Every detail has a purpose, so customers can find unique components like no-pinch shaping waistbands, non-slip grips, tummy smoothing qualities, and more. 

Specific products within the collection include:

  • Beautifully Bare! High-Rise Shaping Thong: At $24.95, the high-rise shaping thong offers light compression, a no-pinch shaping waistband, and a seamless edge.
  • So Sleek! High-Rise Shaping Briefs: At $34.95, the high-rise shaping briefs offer medium compression, a no-pinch shaping waistband, a non-slip grip at waist and booty, and a seamless edge.
  • Flaunt It! Mid-Rise Shaping Shorts: At $39.95, the mid-rise shaping shorts offer medium compression, tummy smoothing, a non-slip grip at waist, and breathable panels.
  • Nice Booty! High-Rise Shaping Shorts: At $49.95, the high-rise shaping shorts offer medium compression, tummy smoothing, a non-slip grip at waist and legs, and booty sculpting. 

“We are always keeping a pulse on retail trends and gaps in the market. Our customers told us they wanted extraordinary fitting shapewear without sacrificing comfort while complimenting  their budget,” said Nancy Viall, President, Merchandising and Supply Chain for David’s Bridal. “There’s nothing worse than purchasing expensive shapewear that rolls down at the waist or bunches up in inconvenient areas. Our thoughtfully designed, exclusively curated, and affordably priced Shapewear DB Studio collection takes into consideration the comfort of our customers while offering innovative and fashion-forward solutions to help them feel their best for whatever exciting occasion they’re shopping for.”

This launch further cements David’s trailblazing journey of transformation, with “5-star fit” being a cornerstone of brand differentiation. 

This new collection is now available online at davidsbridal.com, and in our stores nationwide. To learn more, visit davidsbridal.com.

Source: David's Bridal

Tags

About David's Bridal

About David's Bridal

With 70 years of experience dressing guests for all of life’s special occasions, David’s Bridal is built on the ethos of making dreams happen. We believe everyone deserves to have the dress of their dreams regardless of style, preference, shape, size, or budget. As Dream Makers, we are kind, enthusiastic, and bold. We live to serve her, and it is our mission to help anyone, and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David’s Bridal is dedicated to innovating solutions which serve her including Pearl by David’s, which includes a wedding website, a universal wedding registry, a robust wedding checklist, and a new vendor marketplace which beautifully pairs brides to their perfect vendor partners. David’s is proud to offer the industry’s only loyalty program known as the Diamond Loyalty Program. This program, with over 2 million members, provides perks and deals from partners like The Black Tux, Shutterfly,  Little Tuxedos, Diamond Nexus, Pashion, and much more, plus provides brides an opportunity to win a free honeymoon. With more than 190 stores located across the US, Canada, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, graduations, prom, communions, or simply making the world her runway and beyond. David’s recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness, and bravery of those who serve others in their community. To learn more about David’s Bridal, visit www.DavidsBridal.com, download the Planning App, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.

www.davidsbridal.com
David's Bridal
1001 Washington St
Conshohocken, PA
19428

Contacts

More Press Releases