Dash Marketing Promotes the Benefits of a Happy Team Culture

- Inside the firm's office, Dash Marketing's team members are busy helping each other prepare innovative campaigns and finding ways to achieve their expected goals. As managers share, there are many benefits to a happy team culture.

​​Dasha, Dash Marketing’s director of operations, is proud of how cohesive her team has become. “We’re like a family here,” she explains. “Each of us care for one another and work hard to ensure that we are all on target. If someone is feeling discouraged, he or she can count on others to come forward and cheer them on. This is what our leadership team strives for – to build a team that is resilient and supportive.”

Dash Marketing’s foundation is strongly based on a happy team-centered culture. “When this company was founded, we determined that a supportive, nurturing atmosphere was critical to ensure our sustained success,” said Dasha. “We believe that our company can only grow if our team members are equipped with the resources they need to meet and exceed their goals. You can’t accomplish that mission if your associates are actively pitted against one another, as well as the competition.”

"We try to implement as many team-bonding events as our schedules allow,"

Dasha , Director of Operations

Dash Marketing’s Managers Describe Team-Building Initiatives

Dasha noted that in order create a cohesive team, everyone needs to focus on team-building exercises and objectives. “We don’t just set goals for individuals,” she explained. “We establish overall team goals that we expect our associates to accomplish together. Objectives set for individuals allow us to view one piece of the equation. However, when you set team goals, everyone shares in the responsibility and benefits. This allows everyone to collaborate and focus on helping each other grow.”

Social activities are also features that Dasha suggests are critical to Dash Marketing’s team cohesion. “We try to implement as many team-bonding events as our schedules allow,” she said. “Some of these activities are centered on actual learning sessions, such as during conferences, in which exercises and knowledge are imparted. We also have many fun activities in which our associates can relax and get to know each other as individuals. We’ve had mini-golf, bowling tournaments, and weekly team dinners. If we’re together, we’re laughing, having a good time, and bonding. This interaction comes full circle once we return to the office.”

“A happy team consists of people who are excited to work together each day,” Dasha concluded. “That is what we strive for, and thus far, we are proudly achieving it.”

About Dash Marketing, Inc.

Dash Marketing, Inc. is a premier lead generation firm that specializes in delivering effective and
innovative strategies to help businesses optimize their brands and generate high quality customers. Through a combination of superbly trained marketing analysts and cutting-edge research tools, this team is poised to deliver exceptional results in a short period of time. Dash Marketing, Inc.’s team fully believes that the key to their success lies in crafting outreach campaigns that engage the brands’ specific demographic bases, resulting in memorable consumer experiences and nurturing lasting relationships. Each team member is committed to providing optimum service and expertise, allowing represented brands to focus on their core businesses.