Cutty Sark Forays Into Newer Markets

Hyderabad , Andhra Pradesh, June 3, 2015 (Newswire.com) - ​Edrington Kyndal India Pvt Ltd, today announced the launch of Cutty Sark in new retail markets namely Goa, Karnataka, Telengana, Andhra Pradesh, Pondicherry, Assam, Tripura, Meghalaya and Daman and Diu. The premium blended Scotch Whisky brand debuted in India earlier this year when Kyndal Group, (India’s leading alcobev Company in the premium spirits segment) and Edrington, (Scotland’s premier producer and distributor of global spirits brands) formed a 50:50 joint venture - Edrington Kyndal India Pvt Ltd - to bottle, market and distribute Cutty Sark blended Scotch whisky in the Indian market. After the successful launch of Cutty Sark in other markets, the group resolved to introduce it to other regions.

Commenting on the development, ­­­­­­­­­- Mr. Siddharth Banerji said “We have received an overwhelming response to bottled in India Cutty Sark, which paved the way for an introduction of the brand to new markets within India. Our constant endeavour to provide our customers with world-class products has enabled us to gain their trust, in India as well as other parts of the world. The Cutty Sark blend will be imported in bulk from Scotland, and bottled at the best-in-class Kyndal facility in Goa.”

The official India launch of Cutty Sark held in Delhi and Kolkata, by Edrington Kyndal India Pvt Ltd was a grand affair that lived-up to the whisky’s global stature. The compelling story, and spirit, of Cutty Sark was reinforced with creative collaborations with designer Nitin Bal Chauhan, dazzling show-stopper actress Kalki Koechlin and music duo BLOT. For the first time in the history of the brand, the product will be bottled outside Scotland.

Between 2004 and 2013, imported whisky sales grew 22.5 per cent annually against 13.6 per cent for domestic produce, while whisky as a segment grew 13.8 per cent annually, according to IWSR. Cutty Sark is available in over 50 markets around the world. By the end of the next fiscal year, the brand expects to capture 10% of the market share in the country. The current market size of the whisky segment in India is estimated at around 1.2 million cases per annum. There has been a growing preference of premium Scotch whisky in India and Cutty Sark will fill the gap.

Cutty Sark is one of the world’s most popular which embodies the spirit of fearlessness, brave, bold & creative from the time it was introduced in the US, during the prohibition era (1923), to today when the brand is constantly innovating and reinventing itself. The brand’s philosophy “Raise your bar” finds resonance with global trendsetters; people who strive to touch new limits and go beyond their comfort zone. The brand is available in over 50 markets around the world.

Cutty Sark’s iconic stature has been reinforced by its depiction in pop-culture epics such as Raging Bull, (1980), Goodfellas, (1990), The Sopranos, (1999-2007), Mad Men, (2007 onwards) and Boardwalk Empire, among others.

Note to Editors

About Cutty Sark: Cutty Sark blended Scotch whisky was launched in 1923 and was acquired by Edrington in 2010. Since its launch, Cutty Sark - the original smooth whisky - has graced the world's best bars and clubs for over 90 years and is considered an iconic brand. Originally conceived as an export brand, Cutty Sark is available in over 50 markets around the world; it is particularly successful in the USA and Southern Europe, especially Spain, Portugal and Greece.

About Kyndal Group: Kyndal was set up in 2002 as a wholly-owned subsidiary of Whyte & Mackay (then called Kyndal Spirits UK). Siddharth Banerji led a management buyout of Kyndal Spirit’s rights in the Indian subcontinent in 2006. Today, Kyndal Group is an independent alcobev company that manufactures and distributes premium brands in the Indian sub-continent, Far East and the Middle East. Kyndal has strong partnerships that have led to equal Joint Ventures such as with The Edrington Group to bottle Cutty Sark Blended Scotch Whisky and with Lucas Bols B.V. to bottle Bols Premier XO Excellence, Bootz Authentic Dutch Grape and Bols XO Excellence brandies in India. Kyndal also has a select imported portfolio comprising of Bols Liqueurs, Galliano, Sambuca Vaccari amongst others. Today many of Kyndal’s brands are market leaders in their key markets. 

About Edrington: Edrington owns some of the leading Scotch whisky and spirit brands in the world, including Cutty Sark, The Macallan, Brugal, The Famous Grouse, Highland Park and Snow Leopard vodka. Edrington directly controls its route to market in eleven countries, and operates the remainder through joint venture and third party agreements. Over the past five years the company has increased the international nature of its business through the acquisition of the Brugal and Cutty Sark brands and sales and distribution companies in key markets. It employs more than 2,300 people worldwide, with over 60% employees overseas. The company is owned by a charitable trust, The Robertson Trust, which donated £15.3 million to a variety of charitable causes last year.

For further information, please contact:

Pooja Sikka, pooja@image-publicrelations.com @ M: +91 9811708711​