Creating An Effective Print Ad Isn't Easy
Creating an effective print ad is something that requires lots of hard work and patience.
Online, November 20, 2012 (Newswire.com) - Building an ad campaign from the ground up can be difficult. There are many steps to ensuring that the ad will be noticed and promote business. With the right help and the right steps, it can be easy to create an advertisement that's both creative and effective.
First, consider all options for the ad's placement. For example, don't choose a corner in a nearby deserted subway station because no one will see the ad! Pick a location and then get demographic information on the readership and viewers in each area. Align that information with the target audience and place the ad where it will be seen the most.
Next, when sitting down with the copywriters, stress the importance of a good headline or tagline. If the headline can't grab a reader's attention, then the ad will be lost and the effort is futile.
If there must be text in the ad, make sure it's good text. Readers aren't willing to take the time to actually read an advertisement. Keep it short and simple.
Illustrate the ad with proper photography or visuals that tell the same message as the text. Nothing says "bad advertisement" like an ad for toilet paper with a photo of office furniture.
Last, but not least, include a call to action. "Call us, email us, clip this coupon, request a catalog, try it out, buy it now" are all action phrases that will queue the reader on what to do next. Also, include website information or a phone number so that readers know where to go for more information.
