Conversion Rates More Than Double After Optima Health Adds the BlueLeap Connector, With 2-Way SMS Integration, to Its Open Enrollment Marketing Channel Mix
Atlanta, GA, June 21, 2016 (Newswire.com) - BlueLeap LLC, a Gold level member of Oracle PartnerNetwork (OPN) with Oracle Service Cloud specialization, today announced the strong results Optima Health experienced, including increased conversion rates and sales, during Open Enrollment after implementing the BlueLeap Connector with 2-way SMS capability.
BlueLeap’s flagship product, The BlueLeap Connector, available on the Oracle Cloud Marketplace, rapidly integrates SMS (2-way) into the Oracle Service Cloud framework creating a seamless and familiar channel that can be used as simply as email.
"The BlueLeap Connector provided immediate and quantifiable benefit to our efforts. This is truly a value-add solution."
John DeGruttola, Senior Vice President Sales and Marketing, Optima Health
“Optima Health had been dealing with traditional response rates from their membership of around 1% using email channels. They needed a flexible way to engage current membership that would turbo-charge their business metrics, and drive renewals,” said Eric Burgess, CEO BlueLeap.
BlueLeap, with offices in Atlanta, Georgia, and Melbourne, Australia, provides customers flexibility by combining platform technologies in a modular, snap-in fashion, allowing companies to rapidly deploy new business process within the cloud.
“This has been successful from a marketing perspective. We have had over a 9% response rate (900% increase over email) so far,” said John DeGruttola, Senior Vice President Sales and Marketing, Optima Health, commenting after a successful member retention campaign.
“Because we have a completely integrated 2-way SMS solution within Oracle Service Cloud, Optima Health is able to monitor the marketing lifecycle from initial SMS to response—be it via SMS, phone or a landing page link contained in the initial SMS. During the Open Enrollment Period, SMS was also used to nurture new leads generated through various marketing campaigns. Of the leads that received the SMS campaign, about 25% went back into our quoting engine or started an application and continued through the sales funnel, eventually converting to enrollments. These are stronger results than the 11% conversion we see with email lead nurturing alone,” said John DeGruttola.
“The BlueLeap Connector does not simply send SMS messages,” said Eric Burgess. “It keeps track of an SMS in the form of an ‘active’ conversation [spanning global wireless carriers and handsets] between agents and customers. Additionally, leveraging the power of the Oracle Service Cloud allows the marketing staff to adjust their messaging and offers based on near instantaneous behavioral feedback, thereby maximizing the outcome of each touch.”
“The heathcare industry is dynamic and rapidly changing,” John DeGruttola added. “The BlueLeap Connector provided immediate and quantifiable benefit to our efforts. This is truly a value-add solution.”
About BlueLeap:
At BlueLeap, we enable Business Process via the Cloud. Headquartered in Atlanta, Georgia, with office in Melbourne Australia, BlueLeap brings clients more than 20 years of business process strategy, innovation, operational efficiency and global technology experience. Visit us at www.blueleap.com.
About Optima Health:
Optima Health, based in Virginia Beach, Virginia, provides health insurance coverage to more than 449,000 members. With more than 30 years of experience, Optima Health offers a full suite of commercial products including consumer-directed, employee-owned and employer sponsored plans, individual health plans, employee assistance programs and plans serving Medicare and Medicaid enrollees. Our provider network features 16,000 providers including specialists, primary care physicians, and hospitals. Optima Health offers programs to support members with chronic illnesses, customized wellness programs, and integrated clinical and behavioral health services, as well as pharmacy management—all to help our members improve their health. Our goal is to provide better health, to be easy to use and offer services which are a great value. To learn more about Optima Health, please visit www.optimahealth.com.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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Source: BlueLeap LLC