ATELJÉ 71: Comfort Is the New Black
New York, NY, August 15, 2016 (Newswire.com) - Marc Jacobs’ former long-term Publicist Åsa Larsson and her husband, Footwear Veteran David Giordano proves with their brand ATELJÉ 71 that the “ugly” word for “comfort shoes” is simply a component of an old stigma possibly created by men who still prefers women in stilettos.
The New York based, Swedish motivated footwear brand designs street couture lifestyle hybrids such as ergonomic soled sneaker-sandals, lightweight lug sole boots, and baby-butt soft over-the-knee stretched leather sneaker-boots. The soft leather-covered insoles designed for added cushioning are removable and the rubber outer sole provide great shock absorption while its grooves and and treads help maintain traction.
The right shoes for a life on your feet goes beyond preventing blisters and calluses. Supportive shoes, including heels are key if you prefer to sport only one shoe for the entire day. Long gone are the days of hidden stacks of work-heels under the office desk or a tote bag with your subway trainers and moleskin band-aids.
The brand’s design focus is on-the-go lifestyles of Millenials to the Baby Boomers who demonstrate a casualization style of dress that is obvious even in the workplace. Our customers fancy more than Athleisure, they want comfort and style, so we take cues for our cross-breads from the street, the runways, and the rise of the sneaker culture.
ATELJÉ 71 Stockist: Lane Crawford, Harvey Nichols and Nordstrom
Inquiries:
Press@Atelje.com
www.Atleje71.com
Source: Atelje 71
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