Cloud Computing Specialist Rebrands For Globalisation Strategy
Cloud computing specialist Preserv8 is undergoing a rebranding exercise including a change of name, as a key part of its strategy to introduce the Unified Mail Communication (UMC) service into the global marketplace.
Online, April 1, 2010 (Newswire.com) - Cloud computing specialist Preserv8 is undergoing a rebranding exercise including a change of name, as a key part of its strategy to introduce the Unified Mail Communication (UMC) service into the global marketplace.
Now that the company is widely known throughout UK and Africa, being the preferred supplier for Africa's largest ISP, Internet Solutions, it is now turning its attention to other markets.
Renowned for its innovative and flexible approach, Preserv8 is a leader in the cloud economy and is the only UMC provider to carry the Microsoft S+S ISV certification. It focuses on enhancing core business competencies and value by providing cost-effective mail archiving and retention, comprehensive security and business continuity services.
Deon Robertson, chief executive of the organisation, explained the need for a rebrand, saying: "The name "Preserv8" is very specific and does not translate or scale well into other languages. We are looking to penetrate several new international markets this year, so it is vital that our brand is memorable, easy to pronounce in any language and not easily misinterpreted".
Preserv8's name will change to Evaden Limited in the next few weeks and the UMC platform will be renamed Evaden Networks.
"We believe that our platform is the best available solution for ISPs struggling to cope with the demands of their customers", says Robertson. "Our rebrand will attract other overseas ISPs and encourage them to explore what cloud-based services can do for them. "
Preserv8 Ltd is a Microsoft Gold Partner and leading provider of Software as a Service (SaaS) to the global marketplace. As a recognised thought leader in the online economy, Preserv8 is continually driving the value proposition of the cloud-based ecosystem. Closely aligned with Microsoft, Preserv8 specialises in providing Unified Mail Communication services, built on the Microsoft core platform and integrated to the Microsoft core offering. Preserv8™ is the company's flagship offering - the only product to carry the Microsoft S+S ISV certification, Preserv8™ is delivered via high capacity carrier grade architecture in multiple geosynchronous top tier secure data centres around the globe. For further information, please visit www.evaden.com
For further press information, please contact:
Deon Robertson, Chief Executive, Preserv8 Limited, Tel: 01403 793861, email: deonr@evaden.com