Christopher Uzzi Responds to Microsoft's New Social Networking Site
Despite the presence of competing social networks, including Facebook and Google+, Microsoft has recently launched its own social networking site known as So.cl. Christopher Uzzi, believes the new enterprise could provide marketing benefits.
Online, June 6, 2012 (Newswire.com) - After an extensive beta test period, Microsoft has decided to open its new "social search" network to the public. In a recent CNN report, the major corporation has revealed this new approach to social networking while being overshadowed by Facebook's recent IPO. The report details the functionality and purpose of the site, called So.cl, and stresses that it is not a response to Facebook. Christopher Uzzi, a small business marketing consultant, analyzes this new venture and sees it as a sign of progress in social media development.
Initially conducted among select groups of college students, So.cl is a social network that targets younger users. The researchers have aimed to implement all sorts of social tools, including a "video party" feature where users can create and communicate via webcam. Its main purpose is to connect Internet users with other individuals who share similar interests. Incorporating photos, text and video, users can bookmark web content and share it with their friends, and in turn, make new connections.
However, Microsoft maintains that So.cl is not only a "social search" network, but also a way for users to redefine their personal educational growth through the Internet. According to the CNN report, Microsoft "hopes to encourage students to re-imagine how our everyday communication and learning tools can be improved by researching, learning and sharing in their everyday lives."
According to Christopher Uzzi, So.cl can be a great way to get the public more involved with the Internet, which can lead to further developments in online marketing. Uzzi has helped several clients reestablish their small businesses in the online world through social media marketing. Using popular tools like Facebook and Twitter, these small businesses have found an affordable way to increase sales.
"So.cl is fantastic, because it is based on targeted interests. The more we learn about this social network, the more small businesses can find ways to make interested parties aware of their products or services," Uzzi says. Having worked alongside the development of social media, Christopher Uzzi is encouraged by this progress. "The advent of So.cl demonstrates that social media is becoming a staple of communication and business," he says, "Social media marketing is not a fad, it's something that small business needs to be a part of to stay relevant."
ABOUT:
Located in Asheville, North Carolina, Christopher is an independent marketing consultant who specializes in advancing small businesses through online exposure. His clients are a diverse collection of local companies located in North Carolina, Virginia and Tennessee. These local businesses have cited Uzzi's online marketing tactics as the primary reason for drastic increases in recent sales.