CashCall Takes Streamlined Consumer Loans Mobile

Online, May 26, 2010 (Newswire.com) - CashCall Takes Streamlined Consumer Loans Mobile
Taps mTrax to Deliver Mobile Phone Leads

ANAHEIM, CA, May 27, 2010 - CashCall Inc., a consumer loan specialty finance company headquartered in Anaheim, California, is taking its convenient, streamlined personal loan process to mobile handsets. Starting today, the company will launch its first foray into mobile marketing with a Click-to-Call campaign managed by mTrax.

"As a market innovator, we're always looking for new ways to reach out to prospective customers," said company founder and president, J. Paul Reddam. "We're pleased to be working with mTrax, who is a great partner for mobile. We've been impressed with their turnkey abilities and performance-based pricing."

mTrax is the Mobile Affiliate Network, running Click-to-Call campaigns which drive thousands of inbound calls daily for Direct Response marketers. Using its proprietary tracking technologies, mTrax has developed patent-pending affiliate tracking tools for Mobile Click-to-Call campaigns.

About CashCall
CashCall Inc. headquartered in Anaheim, CA is a specialty finance company that markets, originates and services sub-prime, unsecured consumer term loans. Founded in 2003 by J. Paul Reddam, Ph.D. the founder and former CEO of DiTech Funding Corp. CashCall has originated $1.4 billion of loans since inception. The Company also provides prime mortgage loans to California borrowers.

About mTrax
mTrax runs mobile campaigns for major Direct Response advertisers including ADT, Dish, DirecTV, GE Home Security, Kaplan, Verizon FiOS and many more. mTrax' performance model enables marketers to pay for results, and its tracking tools help mobile publishers capture more dollars from their advertising opportunities. To learn more, visit http://mtrax.us.

All trademarks and trade names used herein are the property of their respective owners.

Dev Bhatia, CEO, 949-337-5253
dev@mtrax.us