CaptureCode Unveils State-of-the-Art Mobile Marketing System

Online, April 7, 2011 (Newswire.com) - WALTHAM, MA - CaptureCode is taking its highly successful digital and mobile marketing system introduced in select markets earlier this year, to a national level. Consumers nationwide now have the ability to scan a 2D barcode loaded with highly individualized promotional offers to take advantage of discounts at a growing number of merchants. In addition, merchants can use the mobile marketing system to tailor their promtions specifically to the buying habits of individual customers- providing the ultimate customized coupon experience.

"The most important aspect of CaptureCode is that it helps merchants get to know their customers better. Merchants learn what their customers buy, when they buy it, and other information that helps them design highly personalized promotions," says Capture Code President Tony Padam. "That's good news for consumers who receive offers that matter to them - and for merchants, who experience higher levels of consumer participation in the promotions they run."

The company's system is an all-in-one engine for merchants to help support customer acquisition and customer retention programs by giving them the ability to conduct mobile- and web-based sales promotion, loyalty, and gift card programs. By enabling consumers to download a free 2D barcode application to their smart phones, they can tailor promotions in real time to the specific customer, based on their buying habits. Consumers then sign up to the desired merchant, and receive emails or text messages about new promotions and discounts that suits their individual needs.

Each time the consumer visits the merchant location they scan their barcode, enabling the merchant to capture the buyer's spending habits-what they buy, when they buy it, how often they shop, and how much they spend. The technology also replaces the need to carry around gift cards or coupons, adding an extra level of convenience within your mobile device.