Capstone Management Finds Inspiration in Company Values

Capstone Management's leadership incorporates values into the firm's team through training and goal setting. The company's director discussed specific ideals that are encouraged.

“The leaders and I at Capstone Management create conditions that allow our people to feel empowered and supported as they grow into productive members of the team,” shared Stephanie, director of operations for the interactive marketing company. “Teamwork is vital because it allows us to be more creative, efficient, and effective in our campaigns.”

One of the primary methods for achieving a high level of cohesion is relying on a set of core values. These guiding principles govern the choices and actions that help Capstone Management thrive, and are introduced to new associates from the first days they arrive. Experienced marketers provide one-on-one guidance that helps bring novice associates up to speed on the firm’s ideals and methods.

"The values by which we operate at Capstone Management are important to our continued success."

Stephanie, Director of Operations

Then, as competency improves, Capstone Management colleagues are encouraged to set not only personal goals, but to take part in goal-setting sessions that impact every facet of the organization. These include traditional metrics like sales and revenue, and also less obvious concerns like number of internal promotions and customer service. “The values by which we operate at Capstone Management are important to our continued success. The ability to articulate them clearly to everyone who works here allows us to work, learn, teach, and grow as a unified whole.”

Director of Capstone Management on Specific Values That Govern Decisions and Behaviors

“When some company leaders talk about the values that are important to them and their establishments, they’re really just vague references to good behavior. Here at Capstone Management, there are some specific, concrete ethics we build into everything we do,” Stephanie explained.

For example, integrity is basic to every aspect of operations, in the director’s opinion. “Without trust, it’s impossible to build a team that is capable of true unity. Integrity is absolutely vital to success.”

Other values Stephanie and the Capstone Management team embrace are passion, flexibility, duty, and philanthropy. Using these as standards by which to determine direction and measure progress is more difficult than just checking the bottom line, but Stephanie feels the payoff is worth it. She concluded, “At the end of the day, how we feel about ourselves and our impact on the world is as important as how much money we have.”

About Capstone Management

Capstone Management is a performance-based provider of innovative promotions that effectively drive brands into new markets. With comprehensive consumer analysis and unique channels of communication, the firm’s brand ambassadors significantly enhance visibility and develop rich connections with existing and potential customers. The Capstone Management’s history of success and reputable flexibility has allowed its team members to serve a diverse mix of businesses. A dedication to integrity and other core values has set these professionals apart from their competition, and they have positioned the company for ongoing expansion far into the future. To find out more about how they transform brands into pillars of excellence, visit http://capstonemanagementinc.com/