Capital Inc. Takes Action to Maintain Inspiration
Leaders at Capital Inc. use specific strategies to keep their team inspired. Chris, the firm's director of operations, discussed techniques used to bolster creativity and enthusiasm.
Hartford, CT, November 27, 2015 (Newswire.com) - “There is no room for complacency in today’s business environment,” affirmed Chris. “If your business is not moving forward, it’s falling behind.” For this reason, Chris and the other leaders at Capital Inc. make goal setting a priority for both the company and their colleagues. “We don’t stop at dollar-value goals either,” Chris continued. “There are ways to create metrics in any area of a company. Sales and revenue are obviously important, but so is customer satisfaction and team growth.”
As an example, Chris discussed the importance of keeping the creativity and enthusiasm levels at Capital Inc. high. Inspiration is vital to the work the sales and marketing team performs, and far too important to be left to chance. For this reason, action steps are put in place, and proven to stoke an inventive fire inside each and every associate. Shared Chris, “We don’t have time to wait for the muse to strike. We have to have be able to innovate on demand.”
"The way we at Capital Inc. approach inspiration as a goal is to focus on continual learning, personal development, and environment,"
Chris , Director of Operations
Capital Inc.’s Director Shares Strategies to Keep His Team Inspired
“The way we at Capital Inc. approach inspiration as a goal is to focus on continual learning, personal development, and environment,” Chris clarified. “When our colleagues are getting closer to their personal and professional goals because they’re gaining knowledge and becoming better people, or they’re seeing the world around them in a different light, they’re going to produce their best work.”
One action step is to encourage reading at the firm by making books available and sponsoring a book-of-the-month program. When the team members are reading, they’re being challenged mentally to both review their perceptions and expand their knowledge bases. “Looking at things in a new way keeps life fresh and exciting. Novel approaches are big parts of the creative process,” Chris said.
Another action step is to incorporate original thought and artistic expression into Capital Inc.’s day-to-day operations. Chris described the use of brainstorming sessions to generate rich solutions to business challenges, and also to create a vision board – a collage of pictures and words meant to express associates’ motivations and ambitions.
A third approach the director likes is to break up the normal office routine. Impromptu pep talks, new decorations, a surprise birthday cake – what causes the interruption is less important than the positivity of it. “When we have our attention diverted from our routines to something exciting, we keep that feeling when we go back to work. It makes us look at our day differently, and we find more appreciation for and inspiration in what we’re doing.”
About Capital, Inc.
Capital, Inc. is a results-driven, privately-owned interactive marketing firm. They are well recognized in the Hartford, Connecticut region for effective product launches that swiftly connect brands with their preferred consumer bases. Their exciting promotions feature rewards and vouchers that delight audiences. This ensures exceptional consumer engagement and unparalleled market growth. Their reputation for delivering outstanding outcomes has allowed them to expand operations. As such, they are forging inroads in key markets and forming new business partnerships. Each Capital, Inc. team member shares the firm’s core values, which helps them stand apart from the competition. For this reason, they lead in promoting products and delivering great results.
