Canadian Media Sales Launches New Website With Tools for U.S. Advertising Agencies Placing Buys in Canada
New York, NY, January 26, 2016 (Newswire.com) - Canadian Media Sales (CMS), the largest U.S. representative of Canadian media properties, unveiled a new website this week that features a host of tools for U.S. advertising agencies looking to place buys in Canada.
The website (www.canmediasales.com) includes information on the Canadian population, audience profiles, coverage maps, creative guidelines, and more. “Our team has decades of experience navigating the Canadian media landscape, and this website reflects the information our buyers most commonly request,” says Michael Custardo, president of CMS.
Our team has decades of experience navigating the Canadian media landscape, and this website reflects the information our buyers most commonly request.
Michael Custardo, President, Canadian Media Sales
CMS’s revamped website also features detailed information on the company’s diverse media portfolio, which includes television, radio, digital, and mobile properties in Canada. “We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media,” says Custardo. “Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.”
Custardo says the website is designed to evolve with industry changes. “The Canadian media landscape is one that is ever-changing, and buyers count on us to provide up-to-date information as it becomes available,” he explains. “As changes arise in technology, media consumption, and regulations, we will continue to evolve with the industry and share new information with our buyers.”
U.S. agencies interested in advertising in Canada should contact Canadian Media Sales at 212-967-1999 or visit www.canmediasales.com for more information.
About Canadian Media Sales (CMS):
Representing Canada’s top television, radio, digital and mobile properties, CMS provides information and resources to help American advertising agencies place targeted buys and reach nearly 100% of the Canadian population. The CMS sales team is dedicated to helping buyers create and execute effective campaigns, whether through brandsell, integrations, contests, sponsorships, cross-platform solutions, or other creative strategies. For more information, visit www.canmediasales.com.
About CMS’s Media Partners:
Twenty-five million Canadians count on Shaw Media for their news, information and entertainment each week. Shaw Media proudly operates Global Television and 19 of the country’s most popular specialty channels, and their online companions, including Food Network Canada, HGTV Canada, HISTORY, Slice, National Geographic Channel, and Showcase. Shaw Media also offers viewers strong local and national news programming from coast to coast. Earlier this month, Corus Entertainment agreed to buy Shaw Media from Shaw Communications. Learn more about Shaw’s media properties at www.shawmedia.ca.
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Learn more at www.bellmedia.ca.
