Canadian ITT CEO Takes Niche Networking to the USA
Niche marketing - does it stand a chance vis-a-vis Facebook and Twitter? Canadian niche marketing expert Jonathan Sowah thinks so and is willing to invest on his innovative niche marketing ideas.
Online, November 22, 2011 (Newswire.com) - What about niche marketing and networking? Will it work? Are these really the new trends. Astraqom President Jonathan Sowah thinks so and announced that he has sold a part of his Canadian company to pool with a new company, Iniche, based in New York. In a press statement Sowah said that Iniche is the result of studying the last trends in the ITT industry.
He said, "The global trends have evolved faster these past few years. The nature likewise of economic trends have forced businesses to change the way by which they market their products... "
He dislosed that initially Iniche may have to use some of Astraqom's facilities but that these two companies is intended to be distinct from each other when it comes to performing its functions.
He added that Iniche will be more of a "marketing and communications" company that will target potential markets by defining, studying and identifying them by niche. While other companies think within the box, Sowah believes that iNiche wil succeed precisely because it will be using methods that no other company has utilized yet.
He has recently hired experts from all over the world to work along with him in identifying niche markets adding " The thing is, we have no box to think out of. We are experts in the development and execution of focused marketing campaigns. We specialize in niche markets.
He was the first ITT niche specialist who was interviewed bu Radio Pinoy USA, the premier Filipino community radio heard all around the world. Interviewed by Lino Cello, a friend of CNN star, Larry King; Sowah explained that the mainstream and the digital mediums "will not compete but would rather do a better job if they complement each other". He also added that he considers his business not merely something "to earn from" but rather a venue also to extend help to a particular cause, ethenticity or advocacy. It was a global radio interview which lasted for two hours and Cello said that he was extremely impressed by Sowah's vision for migrant and other communities.