Calgary Web Design Company, Globi.ca, Talks Penguin: The Latest Google Algorithm Update

Online, May 20, 2012 (Newswire.com) - In a world where consumers rely on impressions, business image is everything. With the Internet increasingly becoming a highly competitive environment, companies are compelled to develop an online portal that goes beyond reflecting what their products or services are all about. In this regard, creating a website that makes their business look good and gets them found is crucial to online business success.

Globi Web Solutions is a professional web design company that focuses on the development, programming, maintenance, hosting, Search Engine optimization, and Internet marketing of a website. Serving the industry for over 25 years, Globi.ca can be depended on to deliver results with the diverse experience, know-how and creativity of its people in helping online companies succeed by way of a website that works.

Globi.ca keeps a list of happy clients, which includes Don McConnel of Trax-Golf Corporate Accessories, who has this to say about the Calgary web design company: "Prior to Globi, my experience with web developers was always a bit confusing and inconsistent. Quite frankly, there was always a sense of mistrust towards the services I was really getting. Now I measure all web services against Globi Web Solutions."

Detailing its services at Globi.ca, Calgary web design company is backed by highly-skilled professional copywriting and graphic design teams who can craft engaging offers and calls-to-action to guide visitors to specific goals, as well as construct website visuals and interface. In addition, Globi.ca boasts of a skilled marketing team that can build and manage successful campaigns through SEO techniques for good long-term strategy, and Pay-Per-Click Advertising for immediate traffic.

Being part of the online industry, Globi.ca tackles Google Penguin, the latest algorithm change that has hurt formerly high-ranking websites banking on commercially lucrative keywords and caused a drop in their sales. Working like a filter, Penguin actively penalizes websites that are believed by Google to be engaged in link spamming.

A vital part of SEO, offsite optimisation factors such as obtaining links from related sites can help improve online credibility. Under the Penguin update, Google is penalizing websites for such links that point to it. In doing so, Google is getting flak for ignoring search results quality in favor of implementing webmaster practices to "clean up" the Internet and advocate purely white hat SEO techniques.

For more information about the Calgary web design company, clients can visit www.globi.ca and learn more about the recent Penguin updates.