By Letting Consumers Lead, Yroo Improves Its Click Through Rate by Over 300% in the First Quarter of 2016
Ballsbridge, Ireland, May 17, 2016 (Newswire.com) - With a search engine that is completely driven by user activity, Yroo is putting consumers first in every aspect of their business. This has enabled Yroo to create a unique experience tailored to the individual shopper, rather than just creating a new channel for advertisers to sell their goods; although it works very well in achieving that as well.
By using Yroo, every impression, click, share, favorite, and social interaction from the search engine is measured. These activities drive a proprietary popularity score for both items, brands and retailers; all in real time. As a result, when shoppers search on Yroo, the engine is listening, learning and most importantly delivering better results.
"In the end, everything our loyal and expanding global user audience does, influences the direction and speed of our growth. We are the best place for a shopper to start their journey and every effort is made to become an indispensable part of their lives."
James Cunningham, CEO
Yroo’s mission has always been to provide a customer centric environment and this is reflected in every aspect of their business, including design and development. “If the consumer doesn’t ask for something or doesn’t like features we’re testing we don’t move forward with it. It’s as simple as that,” said Yroo’s CTO, Nick Zhu. “With that philosophy in mind, it only made sense to create the search engine to be completely reliant on the customers’ actions and measurable preferences.”
All of this focus on the Yroo user creates an entirely personalized experience for each individual which continually and immediately adjusts as it learns. The more users interact with the site the better it understands their likes and dislikes.
“In the end, everything our loyal and expanding global user audience does, influences the direction and speed of our growth. We are the best place for a shopper to start their journey and every effort is made to become an indispensable part of their lives,” said James Cunningham, Yroo’s CEO.
Not only has Yroo built its entire search engine around the consumer but it has also created market-specific catalogs, including full localization of the entire site and brought on new brands all to support customer demand demonstrating that the “customer centric” philosophy really does permeate everything they do.
About Yroo
The world’s most powerful search engine for smart shoppers; enabling shoppers to discover, research and buy from the largest collections of products, stores and promotions available anywhere.
Yroo offers its users a seamless search experience and empowers them to shop from over 5,500 merchants making it the best online shopping destination in the world.
Currently, Yroo is actively transacting in over 35 countries across North and South America, Europe and Asia with its seven market-specific catalogs and eight supported languages.
To experience Yroo: https://yroo.com/
For further information please contact: Kaileigh McMunagle, Marketing Lead, 647-500-4424, kaileigh@yroo.com or Nick Zhu, CTO, 416-728-7783, nick@yroo.com.
Source: Yroo
