BT Sports Joins MotoGP in eSports Effort to Connect With Fans on Second Screen
Fan's of MotoGP in the United Kingdom have good reason to be excited by a new partnership between BT Sports and the MotoGP Racing App. Fan's can download and race for free in a new 'tournament" sponsored by BT Sports, in which passes to the upcoming race in Silverstone can be won along with some really cool MotoGP merchandise. It costs nothing to download or enter and the game is quite addicting as it focuses on your ability execute perfect braking and acceleration around each of the tracks.
London, England, August 5, 2016 (Newswire.com) - BT Sports is leveraging the pocket power of Apps by sponsoring a “Racing Tournament” in the official MotoGP Racing App available in the Apple and Google App Stores. Players may win passes to the British Grand Prix along with other cool merchandise provided by broadcast partner, Suzuki.
BT Sports has made a tremendous commitment to provide viewers with outstanding coverage of the MotoGP race weekends since its 5 year deal with Dorna Sports began in 2014. MotoGP™ experts, former British and World Superbike Champions, Neil Hodgson, James Toseland, Gavin Emmett and Suzi Perry provide outstanding coverage of the paddock, while Julian Ryder, himself a MotoGP™ commentator of more than 15 years and former British Champion and motorsport commentator, Keith Huewen, provide compelling and insightful commentary.
"In today's media rich environment where people are inundated with choices of things to see, do, watch and read, engagement sits at the top of the hierarchy of value for media organizations. Using Apps and games to have a bit of fun with fans makes all the sense in the world and it is a great way for BT Sports to really leverage their investment in MotoGP"
Graeme Warring, Co-founder WePlay Media
“Providing fans in the UK with the opportunity to continue to have a bit of fun in the MotoGP Racing App and possibly win passes to the race, is a natural extension of their outstanding media coverage of the sport and a recognition of the importance of the ‘second screen’ in the daily life of viewers” said Graeme Warring, developer of the game.
The App is free to download on the AppStore and Google Play. Entry to the BT Sports tournament is free for everyone and fans will immediately notice that you swing a leg over a uniquely branded BT Sports Suzuki bike. This reflects Suzuki’s sponsorship of the MotoGP broadcast on BT Sports. Team Suzuki Ecstar has been in the news with the recent signing of the popular Italian Andrea Iannone and Spanish Moto2 prodigy Alex Rins to replace the two outgoing riders, Maverick Vinales and Aleix Espargaro
Simon Green, head of BT Sport commented at the launch of the BT Sports coverage of the sport, “MotoGP™ is the top, two-wheeled motorsport. It’s massive in the UK and we're heading into it at full throttle and following every second of the action. We’re sure we’ll appeal to committed fans, but we also think we will win over and welcome new fans to the sport.”
Download the App here: https://itunes.apple.com/us/app/id1054859250
For More Information Contact
Graeme Warring, COO and Co-Founder
WePlay.Media
Email graeme@weplay.media + Phone +1 480 234 1914
About MotoGP / Dorna Sports
Dorna Sports is an international sports management, marketing and media company, founded in 1988. The organisation has its headquarters in Madrid, and further branch offices in Barcelona, London and Tokyo. Dorna has been the exclusive commercial and television rights holder for the FIM MotoGP World Championship since 1992. With more than 60 years of history MotoGP™ is the pinnacle of motorcycle racing. Dorna has an all-encompassing Grand Prix event management philosophy, with 360º direct involvement in all areas of the MotoGP™ World Championship. Dorna has additional involvement in further motorcycling events, such as the World Superbike Series, FIM CEV Repsol, the Asia Talent Cup and the Red Bull MotoGP Rookies Cup, which seeks to promote the development of the next generation of riding talent.
Visit www.motogp.com and www.dorna.com
About WePlay.Media
WePlay.Media was founded by 20-year video game veteran Mark De Simone and his partner Graeme Warring to bring to market AAA quality experiences and content to mobile. While games are often what the company produces, it sees itself as a media enterprise, producing content for the mobile audience who spend more time looking at their mobile devices than they do the television. The company has produced mobile apps for major international sports franchises, Hollywood movie studios and syndicated television producers. It is based in Phoenix Arizona and has offices in Manila, Philippines and Shanghai, China.
Visit www.weplay.media
Source: WePlay Media
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