Brrr! Brings Ready-to-Wear and Accessories Line to Dillard's Locations Across the U.S.

Press Release • Sep 30, 2015

ATLANTA, September 30, 2015 (Newswire.com) - Brrr!, Inc., an Atlanta-based women-owned fashion-technology company specializing in cooling fabric, announces the launch of Brrr! Basics, its women’s ready-to-wear collection, and an accessories line in several Dillard’s stores across the country. The collection is exclusive to Dillard’s and will be available in-store October 1 through December 31.

“We have partnered with Dillard’s for the exclusive debut of the Brrr! Basics collection of apparel and accessories,” says Mary-Cathryn Kolb, CEO of Brrr!. “The collection features pieces that are amazingly functional and can be dressed up or worn casually.  We believe the collection's pieces will resonate with Dillard's shoppers, giving them a fashionable solution to suit their busy lifestyles.”

Co-founded by Mary-Cathryn Kolb and Tosha Hays in November 2014, Brrr!™ uses a proprietary cool-touch fabric that is moisture wicking, offers SPF protection and is permanently cooling due to a compilation of all-natural ingredients. The fabric is patent pending.

Brrr! co-founders and team members will be on-hand at five Dillard’s locations for a curated shopping experience on the following select dates in October:

  • Saturday, Oct. 3 in Atlanta, Ga. at Perimeter Mall
  • Saturday, Oct. 10 in Houston, Texas at Post Oak
  • Saturday, Oct. 10 in Las Vegas, Nev. at Downtown Summerlin
  • Saturday, Oct. 24 in Fort Worth, Texas at Hulen Mall
  • Friday, Oct. 30 in Jacksonville, Fla. at St. John's Town Center

Brrr! merchandise will remain in these locations for purchase through the end of the year. Select styles will be available for purchase on brrr.com.

About Brrr!™

Brrr! is an Atlanta-based, women-owned global fashion-tech startup that manufactures women and men’s ready-to-wear, accessories and home goods.  Brrr! will license its BrrrX™ proprietary technology to some of the world’s most recognized brands, under the “cooled only by BrrrX” trademark.  For more information, visit www.brrr.com. ​

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About Brrr!

Brrr!TM is an Atlanta-based, women-owned global fashion-tech startup that manufacturers women and men's ready-to-wear, accessories and home goods.

www.brrrcool.com

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