Brand KC Emphasizes Networking as Company Continues to Grow
Brand KC's president discussed the many benefits offered by professional networking. He also shared some strategies to help shy people network effectively.
Overland Park, KS, September 25, 2015 (Newswire.com) - “In the competitive business world in which we operate, networking is key to prolonged success,” declared Benjamin Aldous, the president of Brand KC. “We understand this well, so we are always looking for ways to expand our network of helpful contacts. Our associates attend networking events, industry conferences, and all types of meetings to forge new connections. It’s paying off for our firm and for the brands that we represent.”
For a company, the benefits of networking might be unexpected future opportunities in the form of new partnerships. The president explained, “You never know how a new contact might come into play down the road. I’ve personally made a few connections that I didn’t expect a whole lot from. However, they have opened new doors for our firm and helped us reach a wealth of new customers. It’s important to avoid underestimating the impact that a new contact can make on your business.”
"Sometimes you meet a potential partner who isn't the right fit for your company,"
Benjamin , President
Hiring and recruiting efforts can also gain from strong networking practices. “Sometimes you meet a potential partner who isn’t the right fit for your company,” Benjamin said. “Just as often, that person emerges again later looking for a new opportunity, and things work out well. The same thing applies to hiring and recruiting, as we sometimes come into contact with professionals looking for new challenges at industry events.”
Brand KC’s President Offers Networking Tips for Introverts
“I know that networking doesn’t come naturally to everyone,” the president stated. “Especially for those people who are uncomfortable talking to strangers, making new contacts can be an intimidating prospect. Of course, it’s also a little overwhelming when you are trying to forge connections in a crowded event hall, no matter how much you enjoy talking to people. To help our team here at Brand KC network more effectively, I like to offer a few simple strategies.”
One thing that Benjamin tells his people is that they must manage their expectations. He stated, “Having an in-depth conversation with one new contact is better than having shallow discussions with 20. I ask my team members to focus on making a handful of new contacts at a large event rather than shooting for a massive number.”
The president also recommends asking open-ended questions to potential new contacts. “People love talking about themselves, so I say let them do it,” he added. “When you ask leading questions about a person’s business and what they hope to get out of a new connection, you can learn an awful lot while you make a strong and memorable impression.”
About BrandKC
BrandKC is a promotional advertising firm that consistently nets strong profits for its increasing list of well-known clients. The company utilizes a relational approach instead of classic techniques in advertising such as billboard ads and direct mailers. BrandKC is so adept at this form of promotional marketing due to the success of its training program. With a group of driven and ambitious managers at the helm, BrandKC is poised for even more success in the near future.
