Borderless Access Launches Proprietary Health & Wellness Panel

Online, August 7, 2013 (Newswire.com) - Online panel services provider Borderless Access has added proprietary health & wellness panel offering to its niche audience and business market research panels. This panel is profiled for 34 major ailments, 120 ailment sub categories, 15 lifestyle and wellness attributes, 5 healthcare access attributes and covers five countries - Brazil, Russia, India, China and Mexico.

Profiling for lifestyle health & wellness panel helps us identify the spectrum of H&W products, which may or may not be related to treatment. Such profiling helps us assess the consumer's perception & preferences around quality and brand image respectively. Additionally profiling on Healthcare delivery supports insights generation around consumption of healthcare, affordability & insurance related issues

Ruchika Gupta, President, Borderless Access says, "Emerging Markets present a unique challenge in gathering consumer opinions on healthcare. Factors such as poor insurance penetration, unorganized healthcare delivery, slow acceptance of lifestyle & wellness products, privacy concerns and consumer perception favouring traditional treatments over contemporary practices - influence consumer behaviour.

This presents untapped opportunities for market research firms, pharmaceutical companies, health & wellness product manufacturers and global panel companies doing healthcare surveys in emerging markets. Our health & wellness panel addresses this need by covering not only ailments - but lifestyle, wellness and key healthcare aspects as well."

Borderless Access' consumer and B2B panel has 1.4 million members in 11 emerging markets. Its other offerings include an IT panel and niche audience panels in travel, automobile, finance and mobile.

For health and wellness panel proportions and offering details:
http://www.borderlessaccess.com/business-market-research-panels/health&wellness.php