Bollare Communications Announces Addition to East Coast Team, Kassidy Babcock, Named Director of Brand Strategies

Online, June 19, 2012 (Newswire.com) - Bollare Communications, a full service fashion, beauty and lifestyle public relations firm, announces the hire of Kassidy Babcock. The firm, which has enjoyed strong evolution and growth over the past six years; is adding further bandwidth to it's roster, with additional concentration to brand strategies and development.

"Due to client and editor referrals, we have enjoyed organic growth of our firm. Adding Babcock to the team, we are pleased to further leverage her expertise in the fashion and digital communities, and provide additional client services. We have enjoyed a strong firm growth trajectory due to truly partnering with our brands, and selectively taking on business in which we truly believe in. We look forward to the further extension Babcock will bring," says Alle Fister, Principal at Bollare Communications.

Babcock, as Director of Brand Strategies, will specialize in new client acquisition, current and future client strategic alliances and brand consulting, as well as cultivating co-branded partnership opportunities and integration from the firm's Fifth Avenue office. Babcock's career path is impressive and well suited for her new post at Bollare. Most recently Babcock served as Head Merchant of Accessories at Rent-The-Runway.com. Prior to that she spent 5 years at Shopbop.com as the sole Buyer for handbags, jewelry, accessories, swim and intimates in the designer and contemporary markets. Additionally, she oversaw Shopbop's private label business. Babcock's tenure was rooted in her time previously spent in the buying division at Marc Jacobs International.

"Having many great experiences with Bollare in the past, I am energized and inspired by an incredible team whose professional talent and creative 'can-do' mentality intersects for one reason: client success. The firm's depth of public relations services, a diverse expertise in the fashion and beauty industries, plus an enviable reputation for client-focused attention underscores their secret to enhancing clients' success. As Director of Brand Strategies, I am truly thrilled to help expand and develop initiatives that will foster increased exposure and growth for our clients," notes Babcock.
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Founded in 2006, Bollare Communications (www.bollare.com) sprung from success in the contemporary fashion marketplace, with experience growing ecommerce retailer, Shopbop, (www.Shopbop.com). Bollare has enjoyed substantial growth in the contemporary and beauty spaces with efforts for clients including Beachmint, Planet Blue, Quiksilver, SMYTHE, and ghd.

Bollare assists clients in securing placements in print, broadcast and online mediums as well an increased concentration in celebrity involvement and dressing. Additionally, Bollare works with brands to successfully grow and manage their digital presence through social media and digital consultancy.