Blue Label Marketing Events' Secrets to a Great Culture

At Blue Label Marketing Events, coming to work every day is something team members enjoy. As the interactive marketing firm's managers cite, they've created a positive, motivating culture that fosters success and growth.

“It’s rare to see anyone on our team without a smile on his or her face,” shared Devin, Blue Label Marketing Events’ director of operations. “This is because we have a supportive, empowering environment in which everyone knows they’re valued.”

Devin explained how the firm’s culture has driven Blue Label Marketing Events’ continued growth. “You can have all of the glitzy advertising in the world, but today’s customers are savvy,” he said. “They want to know they’re working with a firm at which team members are empowered and happy. Your associates directly mirror your company’s workplace environment. If they’re positive and welcoming, it is a strong reflection of the culture. It encourages new and repeat business.”

"Recently, we had a special night out at a dinner and concert event. It was a tribute to Michael Jackson, so we really enjoyed it,"

Devin , Director of Operations

As Devin noted, cultivating such an environment starts at the top. “Managers who strive to include their teams in the processes and solicit input really nurture the type of workplace that attracts and retains strong talent,” he said. “When your associates realize their value to the overall goals, and when they feel like they’re contributing, they’re inspired. They’re motivated to do more. This leads to greater productivity.”

“Managers also need to model the behavior they want their teams to emulate,” he added. “For example, if you want your associates to listen to one another, you have to listen to them. If you want to see your team respect each other’s ideas, you need to demonstrate that was well.”

Reward is another tangible that Devin noted. “We have a progressive advancement policy to ensure that our team works hard,” he said. “It’s a proverbial carrot on the stick. When you know there is an opportunity to grow, you’re more motivated to reach your goals, right?”

Blue Label Marketing Events Team Homes in on Team Building

To continue to build on their core source of energy, Devin reported that management at Blue Label Marketing Events focuses on team building. “We work hard to maintain a cohesive crew,” he said. “We offer many opportunities for our team members to relax together and get to know one another. For example, we love to do weekly group outings where we go to dinner or do something amusing, like bowling. We’ve had some game nights, too. Those are always great for laughs.”

“Recently, we had a special night out at a dinner and concert event. It was a tribute to Michael Jackson, so we really enjoyed it,” Devin added. “We also attend conferences and go on retreats. We even took a day trip to Bear Lake!”

Devin finished by stating that the investment in the team continues to reap benefits. “We care about our associates and it shows,” he said. “We’re growing and expanding and they’re coming along for the journey. It’s going to be a great ride.”

About Blue Label Marketing Events

Blue Label Marketing Events is a specialist in creating inimitable advertising campaigns that secure durable and measurable footholds into both new and existing consumer bases. Employing the latest customer research and market trends, the firm’s group of advertising experts delivers state-of-the-art interactive initiatives that demand attention and generate returns. Through a commitment to quality and achievement Blue Label Marketing Events has earned a reputation for generating positive results, and is constantly expanding their area of operations. To find out more about how their exclusive services can benefit an organization, please visit www.bluelabelmarketingeventsinc.com today.