Blu Trumpet Hops in the Barrel with Infinite Monkeys
Announcing the partnership between Blu Trumpet, the mobile apps monetization and distribution platform incubated by IAC's Hatch Labs, and Infinite Monkeys, the new, global Mobile App self-publishing platform.
Online, February 17, 2012 (Newswire.com) - Blu Trumpet, the mobile apps monetization and distribution platform incubated by IAC's Hatch Labs, announced today that Infinite Monkeys is launching its new, global Mobile App self-publishing platform, leveraging Blu Trumpet's App Recommendation wall in all of its user-generated iPhone & Android Apps.
Blu Trumpet, launched in January 2011, is an app discovery wall that lets advertisers reach millions of devices with clean, user-friendly ads. The App Recommendation Wall will help users of all Infinite Monkeys apps find other high-value, recommended apps to try. Additionally, the Blu Trumpet wall acts as a further monetization tool for Infinite Monkeys, facilitating their web-based self-service app-building machine to allow small businesses and community groups to keep cranking out free or low-cost apps to connect with their fans.
All apps built through the Infinite Monkeys platform will automatically contain the Blu Trumpet App Recommendation Wall. Infinite Monkeys was one of the first publishers to integrate Blu Trumpet's just-released wall for the Android platform.
States CEO Jay Shapiro, Tribal Head of the Humans at Infinite Monkeys, "as fellow start-ups, it has been a pleasure working with the Blu Trumpet team, taking us from proposal to production in under 30 days."
"As an app discovery and monetization company, we recognize the importance of bringing new enthusiasts to the world of app development, to unlock their creativity and make apps relevant and personal," said Nina Sodhi, Blu Trumpet CEO. "We applaud that Infinite Monkeys has made app writing as easy as drag and drop, which will surely open doors for regular folks to write and customize their own apps, for their own groups, in their own way. We look forward to helping these legions of cool new Monkey apps get discovered."
For more information on Infinite Monkeys, visit http://www.monk.ee and for more information on Blu Trumpet, visit http://www.blutrumpet.com.
ABOUT BLU TRUMPET
Blu Trumpet is a monetization and distribution platform. Through a combination of sophisticated design and discoverability, Blu Trumpet provides publishers a non-intrusive app discovery tool that users enjoy, an alternative to banners, and a more creative way to monetize any app.
Headquartered in New York City, Blu Trumpet was incubated at Hatch Labs in January of 2011. Hatch Labs is the mobile incubator from IAC and Xtreme Labs, and was built to leverage the wisdom and insight gained from years of helping grow some of the most successful brands on the Internet.