Belvita Launches Breakfast Biscuit Combining Crunch With Culture

Online, November 16, 2011 (Newswire.com) - - New Yogurt Crunch with live cultures added to Belvita Breakfast range -

Following the successful launch of the Belvita Breakfast Biscuit range in the UK last January, a new exciting twist is being added to the range - the new Belvita Breakfast Yogurt Crunch, providing another delicious solution for rushed mornings.

Specially designed for breakfast, the Belvita Breakfast Yogurt Crunch consists of two crunchy Breakfast Biscuits sandwiched together by a creamy live yogurt filling - it provides a source of calcium and is the only biscuit in the UK to contain live yogurt cultures.

Developed with Belvita nutritionists, the Belvita Breakfast Yogurt Crunch is made with five wholegrains, is rich in cereals, provides a source of fibre and calcium and contains a selection of vitamins and minerals including vitamin E, thiamin, niacin, calcium, magnesium and iron.

As with all Belvita Breakfast Biscuits, when eaten as part of a balanced breakfast, Belvita Breakfast Yogurt Crunch is clinically proven to regularly and continuously release carbohydrates over four hours to keep you going all morning*

Rahul Gursahani, Senior Brand Manager at Kraft Foods says that the Belvita Breakfast range has been years in development in order to maximise its nutritional benefits and Yogurt Crunch is the latest variant from their team of experts.

"The creamy filling is made from live yogurt and is the first of its kind in this category. We are all very proud of the result and this will hopefully continue to increase the current appetite for breakfast biscuits in the UK," comments Rahul Gursahani.

Fiona Hunter, one of the UK's leading nutritionists says: "More than a third of Britons skip breakfast at some point during the week, even though there is strong evidence to suggest that health benefits come as a result of eating breakfast and that it is one of the most important meals of the day - breakfast biscuits are a convenient solution for those with busy lifestyles."

"Breakfast biscuits have been a regular part of the breakfast culture in continental Europe for decades and even though they've only been available in the UK for a very short time, they have been embraced here with open arms and have experienced remarkable category growth," says Rahul Gursahani.

The Belvita Breakfast Yogurt Crunch is available in supermarkets and leading retailers now and comes in a 253g box containing five sachets of two biscuits (RRP £2.49)

It complements the other Belvita Breakfast Biscuits already brightening up mornings, including Honey & Nuts with choc chips, Crunchy Oats, Milk & Cereal and Fruit & Fibre.

-ENDS-
For further information, product or images please contact:
Zoe Lane, Hill & Knowlton, 020 7413 3720, zoe.lane@hillandknowlton.com

Notes to Editors:
*Proven in six clinical studies with Belvita Breakfast as part of a balanced breakfast i.e. a two biscuit sandwich serving, a portion of fruit, a serving of dairy, and a drink.